dutch awearness design for reincarnationec.europa.eu/environment/archives/greenweek2014/... ·...

Dutch aWEARness

Design for Reincarnation

The core values of Dutch aWEARness • We believe that working in the circular economy…

• Is 20% is about the products, 80% about the process

• Means that all products are suitable for (re)use

• Includes fair trade and partnerships

• Is learning by doing

• Is being responsible for our planet, people and the materials we use

Why do we work in the circular economy? • Shortage of raw materials

• Waste generation

• A growing world population

• Ecological disasters

Design for Reincarnation

What are the four steps?

According to Dutch aWEARness

What is the first design step? • Organizing your chain

• Which roles do the chain partners play?

• What is their performance?

• What is their knowledge?

• Are they willing to share their knowledge?

• Are they transparent?

• And are they willing to cooperate?

• What is the performance the client needs?

Weaving

Backhausen

Production

A2/Jasmine Mode

Sales & chain management

Dutch aWEARness

Client

GEA

Take back system

Van Schoot

Shredding

Wolkat

Melting

Trevira

Yarns

Trevira CS

What is the second design step?

Creating your raw material, according to the performance needed:

Performance:

• Work wear: water resistant, safety, good fit, quality

• 100% recyclability: easy to disassemble, suitable for the return

system/chain

• Reasonable pricing

Design:

• A new raw material that meets the performance requirements on

different levels: fibre, fabric, and garment

What is the third design step?

Making the tools that close the chain: Track + Trace Management System

(CCMS)

What is the fourth design step?

The business models:

• Performance based contracting

• From owner to user

The business case:

• New management systems within the circular economy

• Profit (reduction of 30% in lost costs thanks to a transparent way of

working)

• Reuse of raw materials (no need for new materials)

Our products

Designed for Reincarnation

Cliff Cliff is our answer to materials we cannot recycle on the same level.

• Cliff is a granulate made of (bio-based) plastics and post-consumer textiles

Miscanthus and modal (man-made bio-based) Miscanthus is a new fully recyclable manmade cellulose fibre,

based on Miscanthus grass.

The material

• has very limited impact on the environment

• is easy to grow in a variety of climates

• can be recycled over and over again

• can be used for PLA, biofuel, briquettes,

livestock and construction materials

Milk bacteria (man-made bio-based)

Returnity® fashion Returnity®: the first certified Cradle to Cradle fabric in the world

• 100% recyclable

Returnity® work wear • Desso

• Brabant Water

• GEA

• Ahoud Schilders

Returnity® vs. cotton

CO2 savings 73%

Waste reduction 100%

Savings in water usage 95%

Savings in energy usage 64%

EcoProFabrics • EU pilot project in the Eco Innovation programme

• The aim is to reduce the environmental impact of textile production

• The project is about scaling up the production, distribution and exploitation

of Returnity® work wear in five European countries

• It will create transparency on natural resources

Dutch aWEARness

Lage Markt 65

6511 VK Nijmegen (NL)

+31 (0) 683 940 677

+31 (0)24 675 92 00

rien@dutchawearness.com

www.dutchawearness.com

Thank you for your attention!