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Dutch aWEARness Design for Reincarnation

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Page 1: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Dutch aWEARness

Design for Reincarnation

Page 2: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

The core values of Dutch aWEARness • We believe that working in the circular economy…

• Is 20% is about the products, 80% about the process

• Means that all products are suitable for (re)use

• Includes fair trade and partnerships

• Is learning by doing

• Is being responsible for our planet, people and the materials we use

Page 3: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Why do we work in the circular economy? • Shortage of raw materials

• Waste generation

• A growing world population

• Ecological disasters

Page 4: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Design for Reincarnation

What are the four steps?

According to Dutch aWEARness

Page 5: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

What is the first design step? • Organizing your chain

• Which roles do the chain partners play?

• What is their performance?

• What is their knowledge?

• Are they willing to share their knowledge?

• Are they transparent?

• And are they willing to cooperate?

• What is the performance the client needs?

Weaving

Backhausen

Production

A2/Jasmine Mode

Sales & chain management

Dutch aWEARness

Client

GEA

Take back system

Van Schoot

Shredding

Wolkat

Melting

Trevira

Yarns

Trevira CS

Page 6: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

What is the second design step?

Creating your raw material, according to the performance needed:

Performance:

• Work wear: water resistant, safety, good fit, quality

• 100% recyclability: easy to disassemble, suitable for the return

system/chain

• Reasonable pricing

Design:

• A new raw material that meets the performance requirements on

different levels: fibre, fabric, and garment

Page 7: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

What is the third design step?

Making the tools that close the chain: Track + Trace Management System

(CCMS)

Page 8: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

What is the fourth design step?

The business models:

• Performance based contracting

• From owner to user

The business case:

• New management systems within the circular economy

• Profit (reduction of 30% in lost costs thanks to a transparent way of

working)

• Reuse of raw materials (no need for new materials)

Page 9: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Our products

Designed for Reincarnation

Page 10: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Cliff Cliff is our answer to materials we cannot recycle on the same level.

• Cliff is a granulate made of (bio-based) plastics and post-consumer textiles

Page 11: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Miscanthus and modal (man-made bio-based) Miscanthus is a new fully recyclable manmade cellulose fibre,

based on Miscanthus grass.

The material

• has very limited impact on the environment

• is easy to grow in a variety of climates

• can be recycled over and over again

• can be used for PLA, biofuel, briquettes,

livestock and construction materials

Page 12: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Milk bacteria (man-made bio-based)

Page 13: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Returnity® fashion Returnity®: the first certified Cradle to Cradle fabric in the world

• 100% recyclable

Page 14: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Returnity® work wear • Desso

• Brabant Water

• GEA

• Ahoud Schilders

Returnity® vs. cotton

CO2 savings 73%

Waste reduction 100%

Savings in water usage 95%

Savings in energy usage 64%

Page 15: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

EcoProFabrics • EU pilot project in the Eco Innovation programme

• The aim is to reduce the environmental impact of textile production

• The project is about scaling up the production, distribution and exploitation

of Returnity® work wear in five European countries

• It will create transparency on natural resources

Page 16: Dutch aWEARness Design for Reincarnationec.europa.eu/environment/archives/greenweek2014/... · Design for Reincarnation . The core values of Dutch aWEARness • We believe that working

Dutch aWEARness

Lage Markt 65

6511 VK Nijmegen (NL)

+31 (0) 683 940 677

+31 (0)24 675 92 00

[email protected]

www.dutchawearness.com

Thank you for your attention!