®

!

®

why?

recycling for the economy … • creates domestic resources for manufacturing,

• reduces dependency on imports,

• reduces energy and water costs,

• creates jobs,

• grows the economy long term,

• creates raw commodity and manufactured exports,

• mitigates expenses related to climate change,

• improves litter and related expenses, and

• reduces dependency on landfills and waste to energy

incinerators and related liabilities

(increasing U.S. recycling to 75% = 1.5m new jobs)

recent visit to Greece: • environmentally passionate young adults

• extreme unemployment (especially young adults)

• highly import dependent

• slow GDP growth

• economic dependency

a robust national commitment to recycling properly will:

1. create resources for domestic manufacturing,

2. create long term jobs,

3. create sustainable economic growth,

4. create a valuable export (with minimal contamination),

5. create a sustainable economic model to build upon,

6. create a healthier national morale,

7. create a long term plan toward economic independence

8. and improve ROI for those that have invested in Greece

• reduces CO2

• conserves energy

• conserves water

• conserves finite natural resources

• mitigates climate change and all of its by products

• improves air and water quality

• improves health

• protects oceans, waterways, sea life and wildlife

• prepares for human population growth

(when U.S. recycling levels reach 75% it will equal

removing 50 million cars off the roads each year)

recycling for the environment:

®

why now?

worldwide waste will

double by 2025* And so will the depletion of resources used to

create those materials.

And related CO2 levels.

* Worldwatch Institute Photo taken of the river just outside the U.S. National Aquarium in Baltimore Maryland

human population will

reach 9 billion by 2050

®

how?

rule #1: the public is the

key ingredient

to closing the loop

actress and advocate Angie Harmon

after people

eat, drink and use a product …

what they do in the next moment

is critical for all of us

musician and advocate Alanis Morissette

but this is what recycling currently

looks like to the public

confusion

causes

mistakes,

apathy,

skepticism…

and

progress is hindered

actress and advocate Stana Katic

confusion results in

contamination at the bin

it’s a serious problem

it’s an enormous problem

manufacturers

are between

a rock and a

hard place

“We have pressure from many sources,

including some of our shareholders to

use more sustainable packaging but

often the price is too high to choose

recycled content or there isn’t enough

quality materials available.”

Brent Ostrowski – former global packing manager, Best Buy

(largest electronic retailer in the U.S.)

no society-wide messaging

+

millions of confusing labels

= public confusion & skepticism

= mistakes and trash in the bin

= expensive to remove contamination (trash)

= quality of materials is compromised

= limited quality materials available

= too costly for manufacturers to use

= unstable commodity pricing

= lack of demand

= cos choosing finite natural resources instead

= no progress

the loop

CANNOT

close

proof

Only 34% of the waste

in the U.S. is recycled. Those levels

have barely improved in 15 years and

are beginning to fall.

society-wide

standardized labels

solution

Our mission is to:

1. Implement society-wide

standardized labels on bins

to help society recycle right

…

1. and make recycling

and the use of recycled

materials in manufacturing,

a valuable societal norm.

1

A 501(c)(3) non-profit solution

2

“let’s

recycle right!” athlete and advocate

for all needs

• all sizes and for all applications

• prices are are less than the cost

of traditional text only recycling

stickers

• standardized labels are of

highest quality

JULY 2012 The New York Times refers to standardized labels as

“one of the most important environmental fixes taking root today”

APRIL 2011 RAA begins the first ever society-wide standardized label initiative.

SEPT 2013 RAA is invited to meet with Janez Potocinik, Environmental Commissioner of the European Union, to discuss a rollout of the standardized labels in 28 countries. As a result, RAA is invited to present the solution to EU members in June 2014.

1st QTR 2014 RAA launches celebrity PSA campaign.

NOV 2013 GQ named actor, writer and activist Peter Facinelli “Gentlemen’s Fund” Ambassador for his support of RAA standardized label initiative Founder of RAA, Mitch Hedlund presents at GQ Gentlemen’s Fund Awards Ball.

JAN 2012 RAA Founder Mitch Hedlund wins Ashoka Global Fellowship and RAA is identified as a world changing solution.

AUG 2012 Forbes posts RAA op-ed “Never Underestimate the Impact of a Simple Solution”

NOV 2011 Organically and without ads or marketing, RAA becomes top Google search for “recycling labels”

3rd QTR 2011 Without sales, advertising or outreach, some of the most notable brands in the world begin adopting RAA’s standardized labels including NBC, Disney, Halllmark, P&G, AOL, SanDisk, etc.

NOV 2011 Kiehl’s makes their first donation of $100,000 to RAA and engages four celebrities to advance the cause. As a result, to date over 200,000 standardized labels have been donated to public K-12 schools throughout the U.S.

timeline of RAA progress

JUNE 2014 Brand leaders unite to lead on the Standardized label initiative and to be the brands hehind “Let’s recycle right!” campaign.

NBC Universal Walt Disney World (employee

areas) Disney Motion Pictures Organic Valley

San Diego Schools AOL University of

Denver Union Bank Procter & Gamble mfg

facilities Johns Hopkins University Port

Authority NY and NJ (soon in 6 airports

including LaGuardia, JFK, Newark bus, train,

ship stations through NY and NJ) Hallmark

Corporation Kohler George Mason University

Arlington County (DC) Verallia – St. Gobain

Garden Fresh Restaurants The Lincoln Center

George Mason University Anixter Fifth Third

Bank Washington DC Schools Caterpillar

Johnson Controls Sony Cornell Medical

College

without any solicitation

the standardized labels are being

adopted by some of the most

recognizable brands in the world

results!

“one of the most important environmental fixes

taking root today.” - New York Times

“Since using the standardized labels, our recycling volume have doubled in our schools and less trash is

going into the recycling bins.” - Culver City School District

“We anticipate saving $200,000 in trash hauling fees this year (net savings) as a result of our recycling level

increases since using the standardized labels.” - San Diego Unified School District

• completely viral adoption

• THEY’RE WORKING!

• recycling level increases of

50-100%

• much less contamination

• saving organizations and

schools hundreds of

thousands of dollars in landfill

expenses (net savings).

• common sense

“The standardized labels are a world changing solution.” - Ashoka

celebrity campaign

“Let’s recycle right!”™

It’s more important than you think.

more than $3 million in

billboard space donated in 3 months

• Partnership

• Communication and media tools

• Human Resources Show – debuting August 2014

• ONE MILLION standardized labels 2014

• Brands for Economic and Environmental Progress

an opportunity for

brand leaders

to be the heroes!

More than 250,000 free

standardized labels

donated to U.S. public K-

12 schools

thanks to:

real progress

with philanthropy

The standardized labels have doubled

recycling levels in many schools and in some

cases, use of the standardized labels have

resulted in $200,000 net savings in trash hauling

fees per year per school district.

tm packaging

consumer

the public

recycles

RIGHT!

haulers

processors

Companies reuse

• priced

competitively

• available

• reliable

• loop closes

label your own vial

standardizations dramatically

improve results

solution problem

We invite you to join the cause

to make it easier for people to

recycle right, wherever they may be:

-standardized labels

- the celebrity “Let’s recycle right!”

thank you!