data: the (not-so-secret) weapon for mobile...
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Data: The (Not-So-Secret)
Weapon for Mobile Success
Suhail Doshico-founder & CEO, Mixpanel
Aliisa Rosenthalgrowth manager, Mixpanel
Sept 26, 2013
Tuesday, November 12, 2013
Big data, small data... it’s just data.
Nov 5, 2013
Tuesday, November 12, 2013
Tuesday, November 12, 2013
Tuesday, November 12, 2013
Tuesday, November 12, 2013
More than 1,600 businesses use Mixpanel to analyze
17+ billion actions every month to understand how their
combined 225 million customers use their products.
Nov 5, 2013
Tuesday, November 12, 2013
It’s not the data, it’s the question.
Nov 5, 2013
Tuesday, November 12, 2013
Question
Nov 5, 2013
Games: Why do people stop playing my game after level 7?
Social: How do my app’s users invite their friends?
Commerce: Which one of your ad campaign gives us the most active users?
Tuesday, November 12, 2013
Analysis
Nov 5, 2013
It should not take a data scientist.
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Three most common mistakes:
Nov 5, 2013
01/ Try to track everything
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Three most common mistakes:
Nov 5, 2013
02/ Silo data between platforms
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Three most common mistakes:
Nov 5, 2013
03/ Focus on the wrong thing
Session vs LifecycleTime spent vs actions taken
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Three best practices
Nov 5, 2013
01/ Reduce friction in activation
02/ Know what drives retention
03/ Find your OKM
Tuesday, November 12, 2013
Three best practices:
Nov 5, 2013
01/ Reduce friction in activation
Tuesday, November 12, 2013
Nov 5, 2013
02/ Know what drives retention
Three best practices:
Tuesday, November 12, 2013
Nov 5, 2013
03/ Find your OKM
Three best practices:
Tuesday, November 12, 2013
Thank You
Nov 5, 2013
Suhail Doshi: suhail@mixpanel.com
Aliisa Rosenthal: arosenthal@mixpanel.com
Tuesday, November 12, 2013
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