d2wc 2013: designing and developing for ecommerce

DESIGNING AND DEVELOPINGeCommercefor

DESIGNING AND DEVELOPINGeCommercefor

ERik BernskioldManaging Director

Bernskiold Media & XLD Studios

eCommerceDESIGNING AND DEVELOPING

for

QUESTIONSFIRST A COUPLE OF

QWhat are you?Designer, Developer, UX?

QDo you have any eCommerce experience?

QDo you have any experience building eCommerce websites?

CHALLENGES

CArt Abandonment

“Wait... you shop around in an online store, fill your “shopping cart” and then when you get to the “checkout” you click remove and slip out. What’s up with that?”

BEHAVIOR?WHY THIS

LESSONAllow customers to treat your

cart like a wishlist!

RINSE AND REPEATLEARN FROM BEHAVIOR AND ADAPT

ESTABLISHING A FLOW

PRESENTING INVENTORY

User Accounts

PAYMENTSACCEPTING

SEARCHDO IT LIKE GOOGLE

TRUSTESTABLISHING

TRUSTESTABLISHING

About Pages

Contact DetailsMul!ple Images

Customer Reviews

Clear Policies

SECURITYUSER EXPERIENCE

VS.

SECURITY

SSL CERTIFICATE PASSWORDS

ENCRYPTIONVALIDATION

VALIDATIONFOR WHOM DO WE DO IT?

PASSWORDSIS ALL TROUBLE WORTH IT?

BUSINESS ASPECTTHE

THE BOTTOM LINE

BEING CONCIOUS

JUSTIFYALL DECISIONS

MEASURE

Questions?ASK AWAY!

ERik Bernskiold@ErikBernskiold

http://www.xldstudios.comhttp://www.erikbernskiold.com

Just google, Erik Bernskiold!

DESIGNING AND DEVELOPINGeCommercefor