W W W . P E R Z O N A L I Z A T I O N . C O M

WHY?

HAVE VISITORS BUT NO SALE

Are you doing eCommerce? Then you must be asking yourself

several questions, every day...

No sale but have traffic – Why?

No sale but have visitors – How?

People visit my site but don’t buy – What is the problem?

Planning to start new store. What steps should I take?

People add to cart but don’t buy – What should I do?

Running Facebook Ads but not getting sales – Why is that?

Planning to start dropshipping business. What to do?

Running ads but No Sale

Starting a new store. What should I do for marketing?

eCommerce businesses everywhere, be it young or mature seem to

face the same challenges of not having desired sales numbers.

THERE’S NO ONE SINGLE REASONFOR INADEQUATE SALES..!

Several factors like Audience Targeting, appropriate KeywordResearch, well written Product

Descriptions – collectively worktowards improving conversions.

So, how to get on with increasing sales in your eCommerce business?

KEYWORD RESEARCH

Keyword Research and AudienceTargeting pretty much go hand inhand. For a successful KeywordResearch and strategy, you needto know who are most likely tobuy from you.

How you are going to target yourmarketing strategies will dependon your ideal audience. This is tosay that you need to reach theparticular audience who will havea need for your products.

There are countless ways tosegment an audience, and thesecan be based on:

- Geographical location - Interests - Behavior - Demographics

In the days to come, nicheadvertising is going to changethe face of marketing andAudience Targeting is going tobe the foundation to lay it on.

Remarketing already allowscompanies to target their offersbased on customers’ onlinebehavior.

Customer participation, reviewsand feedbacks have become anintegral part of all marketingefforts. Hence, identifying yourtarget audience is very critical.

Once you know who is going tobuy from you, your next step isto find what they are lookingfor, because everything beginswith the words typed in thesearch box.

Keyword research is one of themost valuable and high returnactivities, because ranking forthe right keywords can make orbreak your business.

By researching your niche’skeyword demand, you not onlydetermine which keywords tochoose, but also learn moreabout your customers.

PRODUCT IMAGE &

WEBSITE SPEED

Your product imageshould be able to sellyour products. Hence, high- qualityand flawless imagesare recommended foryour products, whichwill be able to displaythe attributes of theproducts clearly.

Website Speed is one of theother very important elementsfor higher sales.

Website speed contributes tothe usability of a website, aswell as the SEO.

A slow website will discourageusers to carry on and will forcethem to go to your competitioninstead.

This is the primary reason thatit is one of Google’s key searchalgorithm also factors.

WEBSITE DESIGN

Your website design is your firstimpression to someone visitingyour site.

We humans are visual beings,and we often leverage on that.

Sadly, a large number ofwebsites are shoddy andpoorly designed; this is notgoing to help you stand out orget ahead.

Your website design must bepersonalized and aligned toyour customers’ comfort.

PRODUCT DESCRIPTIONS

A lot of eCommerce businessesare seriously underestimating thesignificance of impactful productdescription while designing theirwebsite.

So much focus is given on thetechnical aspects that they forgetthat a well written productdescription is equally importantto boost your conversion rates.

A good product descriptionexplains the product andconvinces the customer to buy it.

A nicely crafted, keyword-richproduct description improvesyour search engine rankings.

PERSONALIZATION

What most of the eCommercebusinesses lack and is one that isone of the most importantdrivers of sales and conversionsis personalization.

Ideally, an eCommerce websiteshould begin and end withpersonalization.

Imagine a shopwhere you knew thename of everycustomer whowalked in and whatthey wanted.

Now imagine how much that shop would flourish, solelybecause every customer knows that their needs are beingtaken of.

This is the level of customization, personalizing your websitebrings to your eCommercebusiness – an experiencewhich is tailored to every customer’s needs.

In simple words, in order to: - avoid no sale issue - increase sales - reduce cart abandonment

YOU NEED TO PERSONALIZE YOUR ONLINE STORE

CONVERSION RATE OPTIMIZATION (CRO)

Conversion rate optimization isusually the answer to most of thequestions of no sale.

There are two stages of CRO,onsite and offsite.

Once your eCommercewebsite starts attractingregular visitors, the nextthing you should be focusingon is conversion rateoptimization or CRO.

Some of the offsite ways inwhich you could ensure CRO are:

- Personalized Advertising - Email Marketing Campaigns - A/B testing

A well implemented CROstrategy means better ROI,cost effectiveness and gettingthe right customers for youreCommerce website.

ADVERTISING

Nothing can beat the power ofadvertising in the modern-daymarketing. Then be it FacebookAds, Display Ads or InstagramMarketing – all have a role to play.

Facebook Ads ensure that yourtarget audience sees yourposts. And from what it seems,paid Facebook advertising isthe most immediate way toinfluence reach.

EMAIL MARKETING

Email is not just a betterchannel for customeracquisition; but also, the bestmarketing strategy to drivemore traffic than social.

The simple reason isthat through emailsyou have a one-on-oneconversation with yourcustomer.

VIDEO MARKETING

About 64-85% of customersare more likely to buy aproduct after watching aproduct video.

If you have a product video,you are more likely to get 73%more customers. Google prioritizes and favorsthose sites that have productvideos.

T H A N K Y O U

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