designing product listing page for health kart plus.com a medical ecommerce site
TRANSCRIPT
Abhitosh
Redesinging
Product
Listing
Page
Current
Product
Listing
Page
User
Expierence
Design
Process
Healthkart is
e-commerce site which
deals is selling of
health and wellness
products
Healthkart plus is
substitute site which
deals in sales of drugs
and medicine
Content
Mind
Map
Healthkart plus has
five main features
Primary Features
- Medicine listing
- Alternative medicine
listing
- Pincode based
availability and
search
Secondary Features
- Medicine composition
information
- Medicine compsotion
details
User
Persona
Healthkart plus users
falls into 6 different
categories.
Common traits of user
are as follows
- Age group from 20
to 60 plus
- Working as well
as non working users
- Bulk as well as
prescription based
users
- Regular as well as
occasional user
- Medicine educated
as well as casual
users
User
Stories
Among all 6 different
users the Healkart plus
site is used on different
platfrom and devices.
Work
Flow
Map
Healthkart plus has
clean web presence
for user navigation
from
‘Desrie to purchase’
to
‘Thanks for purchase’
But it consists of
various level of
forward and backward
flow along with
inconsistent
information flow for
different tasks
Work flow map in detail
Painpoint – Here user has to think or gets confused while navigating the website.
Inconsistent Information – It compromises of all unnecessary, missing or inadequate information
For eg_Product lisitng page doesn’t show sum of rupees for total purchase of medicine
Excess Information – It is bascially more than required information
For eg_ Added to cart (button), Proceed here (click), Proceed to cart (click) on same page and within same area
Different
Layouts
Healthkart plus product
listing page can be
modified into different
layout
dividing it into primary
information and
secondary information
Detail
Information
Layout
New details mainly
includes
- Single location
pincode entry for
availability check
- Sum of total
purchase
- Single compsition
details area
- Dosage instructions
- Navigation mapping
at top
Low
Fidelity
Layout
Low
Fidelity
Layout
Low
Fidelity
Layout
Low
Fidelity
Layout
Final
Layout
Other
Final
Layout
Thank
You :)