ctrl + alt + del: rebooting your digital community

Ctl.Alt.Del: Rebooting Your Digital Community #13NTCctalt

Lori Jacobwith Dana Nelson Lars Leafblad Jamie Millard

Rebooting  Your    Digital  Community  

LORI  JACOBWITH  DANA  NELSON  LARS  LEAFBLAD  JAMIE  MILLARD  

WHY  WE  ARE  HERE  

•  Share  how  we  built  our  communities  

•  Share  our  best  practices  

•  Have  you  experience  building  community  here,  in  this  room  today  

“My  dream  was  to  spend  time  with  these  three  amazing  people...picking  their  brains  about  how  they  built  amazing  communities.”  

LORI  JACOBWITH  

LORI  JACOBWITH  

DANA  NELSON  

DANA  NELSON  

LARS  LEAFBLAD  

LARS  LEAFBLAD  

JAMIE  MILLARD  

JAMIE  MILLARD  

BEST  PRACTICES  

SCALABILITY  

•  Make  it  really  easy  for  others  to  participate  

•  Provide  templates,  logos,  even  sample  Facebook  posts  and  tweets  

CREATIVITY  

•  Cut-­‐through  the  clutter:  in  an  age  of  full  access  with  digital  tools,  we  need  to  create  buzz  that  is  creative  to  grab  attention  

•  Pause  and  put  effort  into  your  plan  to  create  an  experience  that  is  personalized  

URGENCY  

•  We  know  urgency  is  critical  in  driving  online  giving  

•  Create  a  sense  of  urgency  or  a  short  “window”  of  time  to  be  engaged  

LEADERSHIP  ENGAGEMENT  

We need a strategy!

CULTURE

"Any  leader  of  an  organization  that  makes  speeches  about  change  and  doesn’t  'walk  the  walk'  will  be  met  with  limited,  if  any,  success.  To  get  others  to  buy  in  to  a  plan,  they  must  see  that  their  leadership  is  willing  to  roll  up  those  sleeves  and  get  dirty  right  along  with  them."  -­‐-­‐  SocialPath  Blog  

LEADERSHIP  ENGAGEMENT  

•  Do  they  have  a  positive  outlook  about  what  social  can  do?  

•  Do  they  have  enough  trust  in  your  staff,  board  and  volunteers  to  allow  them  to  explore  and  participate  in  the  space  too?  

YOUR  BOSS?  

LEADERSHIP  ENGAGEMENT  

Are  they  willing  to  experiment  with  social  media  themselves?  

AMPLIFICATION  EFFECT  

•  The  difference  between  just  one  organizational  logo  promoting  a  message  vs.  all  of  your  staff  

•  The  power  of  personal  messages  from  influencers  you  value  

AMPLIFICATION  EFFECT  

IN  YOUR  OWN  BACKYARD  

COMMUNITY  BUILDING  IN  THE  FIELD  

QUESTIONS?  

THANK  YOU!  

Lori  Jacobwith  

Dana  Nelson  

Jamie  Millard  

Lars  LeaNlad  

@jjmillard  

@GiveMN  

@LJacobwith  

@larslea[lad  

LJacobwith  

BePollen  

paperdarts.org  

Givemn  

Lorijacobwith.com  

bepollen.com/  

bepollen.com  

givemn.org  

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