cost effective web marketing

Embracing New Media Tools for cost effective maximum exposure

Brian Currin

www.WebMarketer.co.za

Trends

●People are Searching less

●People are Sharing more

●Focus on good Content

Adapt to Change

Information Overload

Free and Freemium

The Internet is full of Free and Freemium products to help build your online reputation.

FREE!

3 Key Elements of Web Marketing

● Find You

● Trust You

● Engage with you

Commonly used social media toolsSocial Media Examiner report April 2010

What is a Blog?

A blog is an instantly, easily and frequently updated website.

– Andy Wibbels, author of Blog Wild!

Wordpress Blog (est 2003)

● It's free

● Over 200 million websites

● Endorsed by Google

● Automatically Mobile Friendly

● Post to Blog by sending an email, including attached images

● Wordpress pings Google everytime you post

Wordpress Blog (cont.)

● Subscribers can receive emails

● YouTube, Soundcloud and Slide.com can be embedded.

● Can automatically Tweet

● Can automatically update profiles like Yahoo and LinkedIn

● Can automatically update your website (Feedburner)

Twitter (est 2006)

● It's free

● 200 million people tweeting 65 million times per day (80 million people in April 2010)

● 3000 tweets per second during World Cup

● Headlines (140 characters)

● Engage with people

● Can update and be updated by your Facebook, Blog and more.

● Creates inbound links to your own Blog, Website, Facebook, etc

4 types of Facebook presence

● Personal Profile

● Group / Community

● Business or Brand Page

● Event

Facebook (est 2008)● It's free

● 600+ million people can't be wrong

● Wall can be updated by Blog posts and Tweets

● Statistics available for Pages

● Search Engine (partnered with Bing - Microsoft)

LinkedIn (est 2003)

● It's free

● 65 million users

● Business networking

● Links people who really know each other

● Profile can be automatically updated by Wordpress blog and Twitter

Soundcloud (est 2007)● It's free (up to 2 hours worth of music)

● Music Player can be embedded in Blog, website, Facebook wall, etc

● New songs added, automatically updates all embedded players.

● Streaming or Downloading

● Link songs or groups of songs to online store.

Fanbridge (est 2006)● It's free (up to 400 mails per month)

● Monthly fees depending on size and amount (includes analytics)

● Subscribe and unsubscribe taken care of

● Personalize emails

● Not Spam

● Easy to use with excellent support

Really Simple Syndication

(Feeds)

FeedBurner● It's free

● Google Product

● Turns an RSS feed into Code that can be embedded into a website

● Requires webmaster skills to implement

● Visitors can subscribe to this feed.

What do you need?

Passion

and

Perseverence