webcon vancouver - content marketing: a cost effective way to generate traffic online
DESCRIPTION
Do you want to get the most out of your online presence? Have you heard of blogging and have wondered why companies do it? Do you understand the latest online strategies that can help you increase your leads and improve your website's search engine optimization? Have you ever asked yourself: What are the benefits of producing online content? Is blogging something that I should be doing? What is the value of writing and publishing online articles? How are other companies using content in their online marketing strategies? Join Carissa Drohan-Jennings, as she explores the answers to these questions and discovers the value of generating online content. This presentation by Carissa Drohan-Jennings, the Director of Marketing and Communications at Landlord Web Solutions (www.landlordwebsolutions.com), was presented at Landlord WEBCON Vancouver on February 29, 2012.TRANSCRIPT
Content Marketing: Developing Cost-Effective Traffic Online
Presented by Carissa Drohan-Jennings
Director of Marketing & Communications
Landlord Web Solutions
Content Marketing
The creation and sharing of content in order to engage current and potential consumers online.
“Carissa Drohan-Jennings”
• Rental Website Design ( 1)
• Apartment Website Design ( 3, 4)
• Apartment Website Development (1, 2, 3, 8)
• Apartment Marketing (7)
• Apartment Internet Marketing (2, 3, 5, 6)
• Apartment Photography (3)
• Apartment Online Marketing (3, 4, 6 , 10)
• Landlord Websites (1, 2, 3)
We generated leads without spending a penny
on advertising!
Disclaimer: Website Needed
Power In An Integrated Online Marketing Strategy
Power In An Integrated Online Marketing Strategy
Agenda1. What Are The Benefits Of Content Marketing?
2. Closer Look At Different Types Of Contenta. Blogging
b. Article Writingc. Video
d. Social Media
4. Summary/Conclusion
Benefit #1Improved Search Engine
Optimization (SEO)
Benefit #2Engagement
Benefit #3Brand Exposure
Benefit #4Lead Opportunity
Agenda1. What Are The Benefits Of Content Marketing?
2. Closer Look At Different Types Of Contenta. Blogging
b. Article Writingc. Video
d. Social Media
4. Summary/Conclusion
A. Blogging
1. How Many Of You Have A Blog?
1. How Many Have Participated In A Blog?
Greg Romundt, CEO
• Expert in Content Marketing
Blog & Forum Participation
• www.milliondollarjourney.com
• www.landlordrescue.ca
• www.canadianmoneyforum.com
• www.investingthesis.com
• www.intelligentwealthplan.ca
• www.reincanada.com
Other Content Greg Produces
• LinkedIn Account
• YouTube Videos
• Articles on Canadian Apartment Magazine
• Slideshare of Presentations
Centurion Is Ranked Higher Than Many Other Larger REITs In Canada As A Direct Result Of
Content Marketing!
What Can Landlords Do To Target Renters?
Apartment Focused Blogs
• www.canadianrenters.ca
• www.blog.rentspot.com
• www.transcanadarentals.com
• www.vancouvercondo.info
• ILS blogs
Link Popularity + Relevance + Trust = Valuable Backlink
Valuable Backlinks = Ranking Opportunity
= Cost-Effective Organic Traffic
Evaluate Opportunity
Agenda1. What Are The Benefits Of Content Marketing?
2. Closer Look At Different Types Of Contenta. Blogging
b. Article Writingc. Video
d. Social Media
4. Summary/Conclusion
Massive Apartment
Fire In Edmonton!
What Can Landlords Write About?
Article Ideas
• Company news
• Current events
• Informational based (tenant insurance)
• Opinion pieces focused around apartments
• Decorating tips
• Targeted content (tips for students/parents)
Agenda1. What Are The Benefits Of Content Marketing?
2. Closer Look At Different Types Of Contenta. Blogging
b. Article Writingc. Video
d. Social Media
4. Summary/Conclusion
• Old spice example
Keystone Properties’ Webisodes
Agenda1. What Are The Benefits Of Content Marketing?
2. Closer Look At Different Types Of Contenta. Blogging
b. Article Writingc. Video
d. Social Media
4. Summary/Conclusion
What Kind Of Content Should You Produce?
231 Followers
• Wall• Polls• Newsletter• Events• Link To Twitter Account
Harrison Gardens:Example Of A Successful Facebook Page
Value Based Content
Helpful Content
Answer resident questions
37
Promote your corporate social responsibility
38
Agenda1. What Are The Benefits Of Content Marketing?
2. Closer Look At Different Types Of Contenta. Blogging
b. Article Writingc. Video
d. Social Media
4. Summary/Conclusion
CM Driving Force Behind Your Online Presence