1. Content Marketing:Developing Cost-Effective Traffic OnlinePresented byCarissa Drohan-Jennings,Director of Marketing & Communications Landlord Web Solutions

2. Content MarketingThe creation and sharing ofcontent in order to engagecurrent and potentialconsumers online. 3. Carissa Drohan-Jennings 4. How Do IGenerate Leads With A $0 Marketing Budget 5. Rental Website Design ( 1) Apartment Website Design ( 3, 4) Apartment Website Development (1, 2, 3, 8) Apartment Marketing (7) Apartment Internet Marketing (2, 3, 5, 6) Apartment Photography (3) Apartment Online Marketing (3, 4, 6 , 10) Landlord Websites (1, 2, 3) 6. LWS generated leadswithout spending a penny on advertising! 7. Disclaimer: Website Needed 8. Power In An Integrated Online Marketing Strategy 9. Power In An Integrated Online Marketing Strategy 10. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 11. Benefit #1Improved Search EngineOptimization (SEO) 12. Benefit #2Engagement 13. Benefit #3Brand Exposure 14. Benefit #4Lead Opportunity 15. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 16. A. Blogging1. How Many Of You Have A Blog?1. How Many Have Participated In A Blog? 17. Greg Romundt, CEO Expert in Content Marketing 18. Blog & Forum Participation www.milliondollarjourney.com www.landlordrescue.ca www.canadianmoneyforum.com www.investingthesis.com www.intelligentwealthplan.ca www.reincanada.com 19. Anchor Text Links For SEOCenturion Apartment REIT offers investorsCenturion has various Apartments In TorontoCenturionApartment REIT 20. Other Content Greg Produces LinkedIn Account YouTube Videos Articles on CAMs Website Slideshare of Presentations 21. Centurion Is Ranked Higher InThe Search Engines Than ManyOther Larger REITs In Canada AsA Direct Result Of ContentMarketing! 22. What Can LandlordsDo To Target Renters? 23. Apartment Focused Blogs www.canadianrenters.ca www.blog.rentspot.com www.transcanadarentals.com Supplier Blogs ILS blogs 24. Evaluate Opportunity Link Popularity + Relevance + Trust= Valuable BacklinkValuable Backlinks = Ranking Opportunity = Cost-Effective Organic Traffic 25. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 26. MassiveApartmentFire InEdmonton! 27. What Can Landlords Write About? 28. Article Ideas Company news Current events Informational based (tenant insurance) Opinion pieces focused around apartments Decorating tips Targeted content (tips for students/parents) 29. What If You Dont Have Time? 30. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 31. Old spice example 32. Keystone Property Managements Webisodeswww.keyprop.com 33. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 34. What Kind Of Content Can You Produce? 35. Harrison Gardens:Example Of A Successful Facebook Page231 Followers Wall Polls Newsletter Events Link To Twitter Account 36. Value Based Content 37. Helpful Content 38. Answer resident questions42 39. Promote your corporate socialresponsibility43 40. Agenda1. What Are The Benefits Of Content Marketing?2. Closer Look At Different Types Of Contenta. Blogging b. Article Writing c. Video d. Social Media4. Summary/Conclusion 41. CM Driving Force Behind Your Online Presence 42. IMPORTANT THINGS TO WALK AWAY WITH Content marketing can drive traffic to yourwebsite, improve your SEO and generate leads. Always use Anchor Text with keywords for links. Not all links are valued the same. Look forauthoritative websites/blogs when placing yourcontent. 43. This Power Point is available on Slideshare THANK YOU