communication: broadcast > engagement marketing: mass ... · citydesk sport @citydesksport and...

Pace of change

Communication: Broadcast > Engagement

Marketing: Mass > Personalisation

Power: Organisation > Consumer

Relationship: Transaction > Lifetime

#InspiredSocial @CrowdControlHQ

Customers, consumers and residents

compare you against the best

#InspiredSocial @CrowdControlHQ

Winners – Merseyside Police

Engaging residents in policing

priorities through social media.

Positive shift in reputation.

#InspiredSocial @CrowdControlHQ

Winners – Redrow Homes

Cut social media response

times from 48 hours to 1 hour.

Improved customer satisfaction.

#InspiredSocial @CrowdControlHQ

There will be losers

#InspiredSocial @CrowdControlHQ

The promised land- Social media used strategically

- Collaboration across all teams

- Seamless experience from sales to service

- Minimized complexity and effort

- Rich feedback and valuable insights

#InspiredSocial @CrowdControlHQ

Engage

Empower your teams to create engaging content that starts conversations and build lifetime relationships.

#InspiredSocial @CrowdControlHQ

Manage

Achieve efficiencies

managing all social

accounts across multiple

teams, at scale.

#InspiredSocial @CrowdControlHQ

Analyse

Get valuable insights to drive day-to-day decision-making and enable continuous improvement.

#InspiredSocial @CrowdControlHQ

Technology + People = Success

#InspiredSocial @CrowdControlHQ