communication: broadcast > engagement marketing: mass ... · citydesk sport @citydesksport and...
TRANSCRIPT
Pace of change
Communication: Broadcast > Engagement
Marketing: Mass > Personalisation
Power: Organisation > Consumer
Relationship: Transaction > Lifetime
#InspiredSocial @CrowdControlHQ
Customers, consumers and residents
compare you against the best
#InspiredSocial @CrowdControlHQ
Winners – Merseyside Police
Engaging residents in policing
priorities through social media.
Positive shift in reputation.
#InspiredSocial @CrowdControlHQ
Winners – Redrow Homes
Cut social media response
times from 48 hours to 1 hour.
Improved customer satisfaction.
#InspiredSocial @CrowdControlHQ
There will be losers
#InspiredSocial @CrowdControlHQ
The promised land- Social media used strategically
- Collaboration across all teams
- Seamless experience from sales to service
- Minimized complexity and effort
- Rich feedback and valuable insights
#InspiredSocial @CrowdControlHQ
Engage
Empower your teams to create engaging content that starts conversations and build lifetime relationships.
#InspiredSocial @CrowdControlHQ
Manage
Achieve efficiencies
managing all social
accounts across multiple
teams, at scale.
#InspiredSocial @CrowdControlHQ
Analyse
Get valuable insights to drive day-to-day decision-making and enable continuous improvement.
#InspiredSocial @CrowdControlHQ
Technology + People = Success
#InspiredSocial @CrowdControlHQ