coca cola presentation
Post on 16-Jan-2017
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PowerPoint Presentation
A Quick History
The Happiness Machine
Happiness Machine' Facts
More than 3 million views on YouTubeA 30-second version aired during the American Idol season finale (to approx. 24 million viewers)Highest scoring English ad ever tested in the U.S. for Coca-Cola and among the top 1 percent of all Coca-Cola ads ever testedIn May 2010, it won a prestigious CLIO Gold Interactive Award, one of the world's most recognized industry accolades for advertising, design and communicationsApproximately 50 percent of viewers were from outside the U.S. and more than 70 percent of blog posts about the video were in languages other than English.The film had the highest penetration in Brazil, Mexico, Japan and Russia.3
The Happiness Truck
IronyWe know you know were trying to sell you something, so lets just enjoy this transaction together.
Spirit
Originality
CLIO Awards!7
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