class: an ideation technique for lean ux in the enterprise--presentation for uxpa austin

CLASS IdeationTechnique to bring lean UX to the

Enterprise

Lean Virtuous Cycle

?

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Multiple studies over 50 years talking about why brainstorming does not work

Root cause, “Do not criticize”

Brainstorming does not work

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Origins of this technique

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Preparation Persona’s ready

Feature List

Not to be shared, map features to needs

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The Equipment

http://bit.do/ClassIdeation

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The Environment

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The Players • Max 8 (Plus you)• Cover

o Executive sponsoro Technicalo Business/producto Design

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The Session• Intro’s

• Homework

• Review Feature List

• Review Persona’s

• Ground Rules

• Feature Exploration

• Review

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The Ground rules

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Use the right color stickies

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• Yellow—Feature, requirement, or step in a user flow

• Blue—Design note, issue, or follow-up

• Green—Technology note, issue, or follow-up

• Red—Business note, issue, or follow-up

Write your own notes

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Write clear notes

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Stay at same level of detail

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Work toward consensus

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Focus on the panel, not your devices

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It’s OK to say “I agree”

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Feature Exploration

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Review, Review, Review• Whenever the

momentums slows

• Before changing topics

• At the end of the day

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Output: Product HypothesisA testable statement distilled from the entire CLASS ideation process.

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Output: User stories

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Output: Feature Matrix

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Next steps

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Sprint planning

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PM: Plan tests

Sprint 1

Sprint 2

Sprint n

UX: Gauntlet

Dev: spikes

Validation activity

Example validation tests

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• Contextual Assessment: Contextual Inquiry + Usability assessment

• SEM to wrapper site

• Usertesting.com after every sprint

• Opt in beta with life site intercepts

A/B tests

Pick the winner

Usability tests

Gauge usability

Survey’s

Feature Rank

Focus Groups

Get ideas

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