choose experiential tech wisely (at eventtech 2016)

choose your tech wiselymatchingthelatesttechnologiestoyoureventobjectives

november 2016

who? brands & agencies using tech at events, tradeshows, and retail

ROI, success, awesomeness

criteria for picking the right technologieswhat?

why?

25 years of the next big thing

cd-rom

touchscreens

websites

social media

mobile web

mobile apps

gestural ui

touch walls

projection mapping

virtual reality

augmented reality

Experiential technology can help

people understand concepts and feel

things that lead to mutually positive

and measurable outcomes for both

customers and brands.

holograms

computer vision device tracking

beaconsgesture-basedtransparent screens

nfc rfid

projection mapping augmented reality vr (360° & room-scale)

touch walls

wait a minute…

what are we trying to do here?

buildloyalty

attract

engage

measure & optimize connect

buildloyalty

attract

engage

measure & optimize

connect

boothsignage

demos

performers

speakers

brand ambassadors

giveaways

contests

sweeps

swipes

buildloyalty

attract

engage

measure & optimize

connect

transparent screens

touch wallsgestural ui

beacons

nfc & rfid

computer vision

device tracking

projection mapping

holograms

augmented reality

virtual reality

9 ways to evaluateevent technologies

?attractive ?engaging ?easy ?convert ?measurable

?adaptable ?reusable ?cheap ?maintainable

projection mapping

Holograms

holograms

augmented reality

virtual reality

room-scale vr

360° vr

touch walls transparent touchscreens

touch walls transparent screens gesture-based ui beacons

projection mapping holograms augmented reality vr 360° vr room scale

a common framework

let’s talk strategy• What problem does the

tech solve? How well?

• How does it affect flow and retention?

• Can they create WOM?

• Do they affect ROI?

• Build for re-use: hardware, software, talent, expertise

putting tech to work

concept prototype test on newbies polish late plan for problems

case study• evolving stories

• many stakeholders

• short schedule

• high tech

• big expectations

RESULTS“All I can say is wow – what a wonderful display – I think it is your best so far …simply amazing.”

RALPH DE LA VEGAVice Chairman of AT&T Inc. CEO of AT&T Business Solutionsand AT&T International

7,025guests

89,310impressions

10,048interactions

measurement

• Combine measures

path, dwell time,

interactions, gaze

• Gauging intent

• Real-time reactions

• Have an after-action plan

planning for the future

• Build a portfolio of

tested technologies

• Move each tech

through a roadmap

• Refresh it regularly

Bonus Tip: Choose a real partner

let’s review: choosing tech wisely

1. use tech purposefully

2. choose tech that’s strong, not just shiny

3. concept heavily

4. test relentlessly with newbies

5. measure & improve

6. re-evaluate regularly and often

7. choose a real technology partner

thanks

Got questions?jbuzzell@ifthen.comwww.linkedin.com/jbuzzell@buzzer