choose experiential tech wisely (at eventtech 2016)
TRANSCRIPT
choose your tech wiselymatchingthelatesttechnologiestoyoureventobjectives
november 2016
who? brands & agencies using tech at events, tradeshows, and retail
ROI, success, awesomeness
criteria for picking the right technologieswhat?
why?
25 years of the next big thing
cd-rom
touchscreens
websites
social media
mobile web
mobile apps
gestural ui
touch walls
projection mapping
virtual reality
augmented reality
Experiential technology can help
people understand concepts and feel
things that lead to mutually positive
and measurable outcomes for both
customers and brands.
holograms
computer vision device tracking
beaconsgesture-basedtransparent screens
nfc rfid
projection mapping augmented reality vr (360° & room-scale)
touch walls
wait a minute…
what are we trying to do here?
buildloyalty
attract
engage
measure & optimize connect
buildloyalty
attract
engage
measure & optimize
connect
boothsignage
demos
performers
speakers
brand ambassadors
giveaways
contests
sweeps
swipes
buildloyalty
attract
engage
measure & optimize
connect
transparent screens
touch wallsgestural ui
beacons
nfc & rfid
computer vision
device tracking
projection mapping
holograms
augmented reality
virtual reality
9 ways to evaluateevent technologies
?attractive ?engaging ?easy ?convert ?measurable
?adaptable ?reusable ?cheap ?maintainable
projection mapping
Holograms
holograms
augmented reality
virtual reality
room-scale vr
360° vr
touch walls transparent touchscreens
touch walls transparent screens gesture-based ui beacons
projection mapping holograms augmented reality vr 360° vr room scale
a common framework
let’s talk strategy• What problem does the
tech solve? How well?
• How does it affect flow and retention?
• Can they create WOM?
• Do they affect ROI?
• Build for re-use: hardware, software, talent, expertise
putting tech to work
concept prototype test on newbies polish late plan for problems
case study• evolving stories
• many stakeholders
• short schedule
• high tech
• big expectations
RESULTS“All I can say is wow – what a wonderful display – I think it is your best so far …simply amazing.”
RALPH DE LA VEGAVice Chairman of AT&T Inc. CEO of AT&T Business Solutionsand AT&T International
7,025guests
89,310impressions
10,048interactions
measurement
• Combine measures
path, dwell time,
interactions, gaze
• Gauging intent
• Real-time reactions
• Have an after-action plan
planning for the future
• Build a portfolio of
tested technologies
• Move each tech
through a roadmap
• Refresh it regularly
Bonus Tip: Choose a real partner
let’s review: choosing tech wisely
1. use tech purposefully
2. choose tech that’s strong, not just shiny
3. concept heavily
4. test relentlessly with newbies
5. measure & improve
6. re-evaluate regularly and often
7. choose a real technology partner
