centum - #vision conference slide deck
Post on 11-Apr-2017
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3 Proven Ways To Grow Your Mortgage Business
Using SOCIAL MEDIA And DIGITAL MARKETING!
Special Bonus*
HAVE YOU NOTICED THE BIG CHANGE?
ARE YOUR CUSTOMERS DISTRACTED?
THEY ARE FOCUSED!
THEY ARE SHOPPING!
HOW DO WE USE THIS TO GROW MARKET SHARE AND CLOSE MORE BUSINESS?
THREE SUCCESSFUL CAMPAIGNS
- BASIC - GENERATING REFERRALS FROM PAST CLIENTS.
- MODERATE - QUALITY LEADS FROM ADVERTISING. - ADVANCED - LEADING A LOCAL MARKETPLACE.
REFERRALS FROM PAST CLIENTS
ONCE YOU HAVE A CUSTOMER YOUR SOCIAL MEDIA
NEEDS TO BE ABOUT THEM!
CREATE YOUR LIST OF PAST CLIENTS
ADD YOUR PAST CLIENTS
MAKE IT ABOUT THEM!
BONUS TIP
BONUS TIP
BONUS TIP
CAMPAIGN #2
- BASIC - GENERATING REFERRALS FROM PAST CLIENTS.
- MODERATE - QUALITY LEADS FROM ADVERTISING. - ADVANCED - LEADING A LOCAL MARKETPLACE.
HOW A 68 YEAR OLD MORTGAGE BROKER GENERATED A 507% ROI
FROM FACEBOOK ADS IN ONE YEAR!
CASE STUDY$10 per day built 5,719 total clicks to website.
Average cost per click $0.60
Roughly 104 leads generated at $32.74 per lead.
6 deals closed for $17,268 in commissions.
CASE STUDY$17,268 gross - $3,405 ad spend
$13,862.58 profit
A 507% ROI
$5.07 returned for every $1 invested
THE TARGETING
THE AD
ONCE YOU HAVE YOUR COST PER LEAD OPTIMIZED YOU CAN SCALE BASED ON
YOUR VOLUME NEEDS!
BRAINSTORMING
CAMPAIGN #3
- BASIC - GENERATING REFERRALS FROM PAST CLIENTS.
- MODERATE - QUALITY LEADS FROM ADVERTISING. - ADVANCED - LEADING A LOCAL MARKETPLACE.
HOW ONE OF THE “TOP 20” GENERATED A 48% INCREASE IN FUNDED LOANS IN ONE YEAR!
PURCHASE INTENT
GOOGLE NOW IDENTIFIES PURCHASE INTENT!
AWARENESS
RESEARCH
EVALUATE
$
WHAT ARE YOUR PURCHASE PHRASES?
THERE ARE HUNDREDS OF PURCHASE PHRASES!
GOOGLE IS SMART ENOUGH TO FIND THEM FOR YOU!
WHY IS THIS SO IMPORTANT?
THIS IS THE LARGEST SOURCE OF NEW BUSINESS THAT IS ALREADY LOOKING TO BUY FROM
YOU!
LET ME GIVE YOU OUR FORMULA!
1. AUTHORITYYOU HAVE TO PROVE…
2. LOCAL
3. REPUTABLE
1. WEBSITE OVERHAULYOUR SUCCESS STEPS
2. LOCAL OPTIMIZATION
3. ENGAGE SOCIAL PROOF SELLINGWE ARE ABOUT TO GET “TECHIE” BUT DON’T WORRY!
WEBSITE OVERHAUL
(AUTHORITY)
WEBSITE OPTIMIZATION
YOUR INTRODUCTION
WEBSITE OPTIMIZATION
IF YOU WANT TO RANK YOU HAVE TO BE MOBILE
MOBILE PUTS YOU IN FRONT OF OVER 50% OF LEADS
1. WEBSITE OVERHAULYOUR SUCCESS STEPS
2. LOCAL OPTIMIZATION
3. ENGAGE SOCIAL PROOF SELLINGTo Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
HOW TO REVERSE ENGINEER THE TOP COMPETITORS FOR YOUR TOP
KEYWORDS.
To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
https://moz.com/researchtools/ose/
1. PAGE AUTHORITY
2. DOMAIN AUTHORITY
3. BACKLINKS AND CITATIONS
4. ONLINE REVIEWS
PLANNING FOR SUCCESS
COMPETITION YOU
THERE ARE 3 MAIN TYPES OF BACKLINKS
1. LOCAL2. CONTEXTUAL3. AUTHORITY
To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
1. LOCALYOUR RANKING GAME PLAN
Quality Sources of Ongoing Local Backlinks
Charities
Local Schools
Local News Outlets
Non Profits
Local Associations
Your Local Vendors
Local Paper Awards
To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
2. CONTEXTUALYOUR RANKING GAME PLAN
3. AUTHORITYYOUR RANKING GAME PLAN
- GOOGLE MY BUSINESS- YAHOO / MSN- YELP- TRULIA To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
GOOGLE MY BUSINESS
BUSINESS.GOOGLE.COM
smallbusiness.yahoo.com
THEN SETUP YAHOO AND YELP
THEN SETUP YOUR BING ACCOUNT
www.bingplaces.com
YOU NEED NEW QUALITY LINKS EVERY MONTH!
YOUR RANKING GAME PLAN
1. WEBSITE OVERHAULYOUR SUCCESS STEPS
2. LOCAL AI OPTIMIZATION
3. ENGAGE SOCIAL PROOF SELLINGTo Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
POSITIVE REVIEWS!
To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
GOOGLE REVIEWS FIRST!
INSTANT PROFIT
To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
HERE IS WHAT WE JUST LEARNED
- BASIC - GENERATING REFERRALS FROM PAST CLIENTS.
- MODERATE - QUALITY LEADS FROM ADVERTISING. - ADVANCED - LEADING A LOCAL MARKETPLACE.
To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714
TEXT SUCCESS TO 1-888-295-1714 FOR THE SLIDE
DECK AND TO APPLY FOR A FREE MARKETING BLUEPRINT
SESSION!
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