centum - #vision conference slide deck

3 Proven Ways To Grow Your Mortgage Business

Using SOCIAL MEDIA And DIGITAL MARKETING!

Special Bonus*

HAVE YOU NOTICED THE BIG CHANGE?

ARE YOUR CUSTOMERS DISTRACTED?

THEY ARE FOCUSED!

THEY ARE SHOPPING!

HOW DO WE USE THIS TO GROW MARKET SHARE AND CLOSE MORE BUSINESS?

THREE SUCCESSFUL CAMPAIGNS

- BASIC - GENERATING REFERRALS FROM PAST CLIENTS.

- MODERATE - QUALITY LEADS FROM ADVERTISING. - ADVANCED - LEADING A LOCAL MARKETPLACE.

REFERRALS FROM PAST CLIENTS

ONCE YOU HAVE A CUSTOMER YOUR SOCIAL MEDIA

NEEDS TO BE ABOUT THEM!

CREATE YOUR LIST OF PAST CLIENTS

ADD YOUR PAST CLIENTS

MAKE IT ABOUT THEM!

BONUS TIP

CAMPAIGN #2



HOW A 68 YEAR OLD MORTGAGE BROKER GENERATED A 507% ROI

FROM FACEBOOK ADS IN ONE YEAR!

CASE STUDY$10 per day built 5,719 total clicks to website.

Average cost per click $0.60

Roughly 104 leads generated at $32.74 per lead.

6 deals closed for $17,268 in commissions.

CASE STUDY$17,268 gross - $3,405 ad spend

$13,862.58 profit

A 507% ROI

$5.07 returned for every $1 invested

THE TARGETING

THE AD

ONCE YOU HAVE YOUR COST PER LEAD OPTIMIZED YOU CAN SCALE BASED ON

YOUR VOLUME NEEDS!

BRAINSTORMING

CAMPAIGN #3



HOW ONE OF THE “TOP 20” GENERATED A 48% INCREASE IN FUNDED LOANS IN ONE YEAR!

PURCHASE INTENT

GOOGLE NOW IDENTIFIES PURCHASE INTENT!

AWARENESS

RESEARCH

EVALUATE

$

WHAT ARE YOUR PURCHASE PHRASES?

THERE ARE HUNDREDS OF PURCHASE PHRASES!

GOOGLE IS SMART ENOUGH TO FIND THEM FOR YOU!

WHY IS THIS SO IMPORTANT?

THIS IS THE LARGEST SOURCE OF NEW BUSINESS THAT IS ALREADY LOOKING TO BUY FROM

YOU!

LET ME GIVE YOU OUR FORMULA!

1. AUTHORITYYOU HAVE TO PROVE…

2. LOCAL

3. REPUTABLE

1. WEBSITE OVERHAULYOUR SUCCESS STEPS

2. LOCAL OPTIMIZATION

3. ENGAGE SOCIAL PROOF SELLINGWE ARE ABOUT TO GET “TECHIE” BUT DON’T WORRY!

WEBSITE OVERHAUL

(AUTHORITY)

WEBSITE OPTIMIZATION

YOUR INTRODUCTION

WEBSITE OPTIMIZATION

IF YOU WANT TO RANK YOU HAVE TO BE MOBILE

MOBILE PUTS YOU IN FRONT OF OVER 50% OF LEADS

www.cwjstone.com/mobile-tool

http://www.cwjstone.com/mobile-tool


2. LOCAL OPTIMIZATION

3. ENGAGE SOCIAL PROOF SELLINGTo Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714

HOW TO REVERSE ENGINEER THE TOP COMPETITORS FOR YOUR TOP

KEYWORDS.

To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714

https://moz.com/researchtools/ose/

1. PAGE AUTHORITY

2. DOMAIN AUTHORITY

3. BACKLINKS AND CITATIONS

4. ONLINE REVIEWS

PLANNING FOR SUCCESS

COMPETITION YOU

THERE ARE 3 MAIN TYPES OF BACKLINKS

1. LOCAL2. CONTEXTUAL3. AUTHORITY


1. LOCALYOUR RANKING GAME PLAN

Quality Sources of Ongoing Local Backlinks

Charities

Local Schools

Local News Outlets

Non Profits

Local Associations

Your Local Vendors

Local Paper Awards


2. CONTEXTUALYOUR RANKING GAME PLAN

3. AUTHORITYYOUR RANKING GAME PLAN

- GOOGLE MY BUSINESS- YAHOO / MSN- YELP- TRULIA To Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714

GOOGLE MY BUSINESS

BUSINESS.GOOGLE.COM

smallbusiness.yahoo.com

THEN SETUP YAHOO AND YELP

THEN SETUP YOUR BING ACCOUNT

www.bingplaces.com

YOU NEED NEW QUALITY LINKS EVERY MONTH!

YOUR RANKING GAME PLAN


2. LOCAL AI OPTIMIZATION

3. ENGAGE SOCIAL PROOF SELLINGTo Get Todays Slides and a Special Bonus Text Success to 1-888-295-1714

POSITIVE REVIEWS!


GOOGLE REVIEWS FIRST!

INSTANT PROFIT


HERE IS WHAT WE JUST LEARNED




TEXT SUCCESS TO 1-888-295-1714 FOR THE SLIDE

DECK AND TO APPLY FOR A FREE MARKETING BLUEPRINT

SESSION!

centum - #vision conference slide deck

Marketing