catolica ebp - talk

Feyl-yer the mother of all success

I'm a ruthless mercenary, master of all things wrong, who plots evil plans http://twitter.com/vd

I'm a ruthless mercenary, master of all things wrong, who plots evil plans

Vitor Domingos vd@prt.sc http://vitordomingos.com - was senior technology consultant at communication agency - was thenextweb.com PT editor - videocaster & blogger - ex Amazon (cloud computing) consultant - ex failed entrepreneur - ex ITIJ / MJ - ex CGD - ex forumB2B - ex Maxitel - ex Jazztel

True Story

DAFUQ

handivi sharing experiences

handivi sharing experiences

handivi sharing experiences

mobile market

> mobile phone; first mass media and personal channel, always on, always accessible, available when content creation first impulse > millions devices worldwide, 30% use UMTS, 34% use MMS, 75% of subscribers have less than 35 years old > access democratization; data plans (mobile internet) 3G acess, netbooks > 240 millions users of mobile social networks in 2009 of 600 million mobile subscribers

actual problems

> social networks are not fully integrated with mobile phones (seamless user experience) > operator walled gardens > social network walled gardens > people want cheap ways to communicate, not only locally, but globally > they want to share in real time, as it happens > they want to be always up to date

ooops momment

eureka

handivi

> it's a mobile social network + website > with focus on usability, integration and ubiquity > for digital natives > sharing experiences (msg, photo, video) > always up to date with friends > SMS -> MMS -> handivi > seamless integration with mobile phones

so far

> application; iphone, j2me, android (soon) > no uploads! just upload right away to the “cloud” > site: http://handivi.com & mobile compatible website > social integration: twitter, facebook & flickr > social features: vanity urls, send by email, sms updates, address book integration, direct phone calls > data secure: backup address book, photos and messages always online

near future

> white labeling mobile social network > grass root application on android for perfect integration > engage consumers into direct calls or mobile services > presence & auto photo geo-tagging > mobile shop > ad platform (for advertisers)

handivi sharing experiences

handivi sharing experiences

True social portability One app to rule them

all http://handivi.com

Failure: About 263,000,000 results

Success: About 466,000,000 results

Fail: About 327,000,000 results

Win: About 990,000,000 results

The fail circle(circus): Risk -> Mistakes ->

Problems -> Failure -> Problems -> Mistakes ->

OMFG

OMFG!!!

The fail path: Risk -> Mistakes ->

Problems -> Failure = Experience -> Learning ->

Things Happen -> Success

It’s all about

learning

ine vita ble

Reasons: Lack of preparation; Consumers didn’t get it; Overoptimism; Internal fights; Money

Products

VC/BA/SA

the three F’s

Killer Team

Failure in

Portugal

CIVILMA Civil Management

CIVILMA Kill paper Ease civil project management and daily plan Facilitate communication between professionals Be an industry data standard