case study fullsix simplicime- english version

Stakes : . How to launch a new brand in a overcrowded market

. How to create a real time optimized ROI based campaign

Our Approach:

. Maximize the call to action by creating a shock to encourage the consumers to

release themselves from the influence of their operator

. Create a " masomobile " character showing the sacrifices consumers make to pay

their mobile subscription

. Maximize a multi-channel, flexible and consumer centered recruitment campaign

along with a real time optimization, based on results (creative synchronization)

Vision

A mobile simply has

to serve to phone

Mission

Save up on

everything except

the essentials to

offer to all the best

price to phone

Positionning

The alternative mobile phone operator which goes straight to

the point at the fair price

Experience

The transparency, the frugality and the common sense in a too

complex world, to bring you and your mobile together

Branded platform

Vision

A mobile simply has

to serve to phone

Mission

Save up on

everything except the

essentials to offer to

all the best price to

phone

Positioning

The alternative mobile phone operator which goes straight to the point at the fair price

Experience

The transparency, the frugality and the common sense in a too complex world,

to bring you and your mobile together

“Plus c’est simple,

moins c’est cher”

SIGNATURE

Branded platform

TV Commercials

Prints

Emailing and web banners

Website

Results

Business performance:

. Doubling of the customer base in 10 months

. Acquisition costs decreasing by 42%

. Systematic overrunning of volume and costs objectives

Brand performance:

. Reputation increased by 15 pts in less than 6 months

. Strong brand and promise assimilation

. Strategic Brand & Marketing Consulting

. Digital Strategy

. Integrated Advertising

. @lternative TV, Digital Advertising & Media

. Social Marketing, Content & Events

. Performance Based Media - Acquisition

. eCommerce

. Relationship Marketing

. Websites, Platforms & Applications

. Mobile & Shopper Marketing

. Consumer Research

. Analytics, Data & Performance

. Conversation Tracking & Analysis