capture, grow and convert: everything you need to know about building your email audience right now...

CAPTURE  GROW   CONVERTEVERYTHING YOU NEED TO KNOW TO BUILD YOUR EMAIL AUDIENCE RIGHT NOW

@privy #marketingunited

BEN JABBAWY

FOUNDER, PRIVY

100K

@privy #marketingunited

5-10 YEARS AGO

@privy #marketingunited

HOW DO WE DRIVE TRAFFIC?

LINKS

SEARCH

RANK

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TODAY, WE KNOW THOSE

ANSWERS

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THE LAST FEW YEARS

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HOW DO WE  NURTURE? ?

WELCOME SERIES

SEGMENTATION

PERSONALIZATION

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TODAY, WE KNOW THOSE

ANSWERS

@privy #marketingunited

@privy #marketingunited

Welcome 2 

Welcome 1

Incentive 1

Winback 

Goodbye

9:00

9:10

8:15

7:40

7:30

WHAT'S YOUR BIGGEST

PROBLEM TODAY?

@privy #marketingunited

CONVERSION 

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98% OF TRAFFIC LEAVES WITHOUT __________________ 

@privy #marketingunited

registering  |  purchasing  | converting  | donating

[eMarketer]

DRIVE TRAFFIC >

NURTURE SUBSCRIBERS >

@privy #marketingunited

DRIVE TRAFFIC >

NURTURE SUBSCRIBERS >

@privy #marketingunited

CONVERSION

:(

HOW DO I GROW MY _________________?

@privy #marketingunited

sales  | business  | leads  | email list

LETS TRY TO UNDERSTAND

THE WHY 

@privy #marketingunited

EVERYONE ON YOUR SITE BEHAVES

DIFFERENTLY@privy #marketingunited

YET WE TREAT ALL VISITORS

THE SAME

@privy #marketingunited

100 PEOPLE WALK IN TO YOUR STORE

AND 98 WALK OUT

HELP DIRECT THEMHAVE THEY BEEN THERE BEFORE? HOW DID THEY HEAR ABOUT YOU?

WHERE ARE THEY FROM? WHAT ARE THEY LOOKING FOR?

HAVE THEY PURCHASED BEFORE?

PERSONALIZATION

@privy #marketingunited

ISN'T THAT WHAT THE BEST

SALES PEOPLE DO?

WHY DON'T OUR SITES FOLLOW THIS

PATTERN?

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WHAT COULD THAT LOOK

LIKE?

@privy #marketingunited

@privy #marketingunited

DYNAMIC OVERLAYS GUIDE USERS TO THEIR GOALS

HAVE THEY BEEN THERE BEFORE? HOW DID THEY HEAR ABOUT YOU? WHERE ARE THEY FROM? WHAT ARE THEY LOOKING FOR? HAVE THEY PURCHASED BEFORE?

yoursite.com yoursite.com

THE COMPANY PRODUCT SERVICES ABOUT

Useful, Unique & Engaging.

Our product is guaranteed to last, and our

service to you is outstanding.

SUPPORT THE COMPANY PRODUCT SERVICES ABOUT

Useful, Unique & Engaging.

Our product is guaranteed to last, and our

service to you is outstanding.

SUPPORT

PERSONALIZATION IS NOT JUST A BUZZ WORD

@privy #marketingunited

PERSONALIZATION

CONVERSION RATE OPTIMIZATION IS NOT JUST A BUZZ WORD

@privy #marketingunited

CONVERSION RATE OPTIMIZATION

LIST GROWTH 

GROWTH HACKING@privy #marketingunited

BETTER MARKETING

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CONVERT >

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HELLOMY NAME IS

Marketing Hero

AMAZING THINGS START

HAPPENING.

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FORGET 2%

PUSH TO  10%, EVEN 20+%

@privy #marketingunited

@privy #marketingunited

10% REDUCTION IN CART ABANDONS

12% VISITOR TO EMAIL RATE

@privy#marketingunited

40 TARGETED OVERLAYS

43% LIFT IN OPT-IN RATES

@privy #marketingunited

CONTENT SPECIFIC FORMS

10% OPT-IN RATE WIITH NO COUPON

@privy #marketingunited

8% VISITOR TO EMAIL RATE

5K+ NEW SUBS

THE DEVIL IS IN THE DATA

@privy #marketingunited

@privy#marketingunited

1%

5%

15%

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NUGGETS FOR IDEAFLOW

#

location search terms device

page sessions referral path

WHERE DO YOU GO FROM HERE?

HOW MANY CLICKS?

2-3 COMMON USER STORIES

MAP OVERLAY IDEAS THAT GUIDE THOSE STORIES

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THANK YOU

PRIVY.COM BEN@PRIVY.COM