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CAPTURE GROW CONVERT EVERYTHING YOU NEED TO KNOW TO BUILD YOUR EMAIL AUDIENCE RIGHT NOW @privy #marketingunited

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Page 1: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

CAPTURE  GROW   CONVERTEVERYTHING YOU NEED TO KNOW TO BUILD YOUR EMAIL AUDIENCE RIGHT NOW

@privy #marketingunited

Page 2: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

BEN JABBAWY

FOUNDER, PRIVY

100K

@privy #marketingunited

Page 3: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

5-10 YEARS AGO

@privy #marketingunited

Page 4: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

HOW DO WE DRIVE TRAFFIC?

LINKS

SEARCH

RANK

@privy #marketingunited

Page 5: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

TODAY, WE KNOW THOSE

ANSWERS

@privy #marketingunited

Page 6: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

THE LAST FEW YEARS

@privy #marketingunited

Page 7: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

HOW DO WE  NURTURE? ?

WELCOME SERIES

SEGMENTATION

PERSONALIZATION

@privy #marketingunited

Page 8: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

TODAY, WE KNOW THOSE

ANSWERS

@privy #marketingunited

Page 9: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

@privy #marketingunited

Welcome 2 

Welcome 1

Incentive 1

Winback 

Goodbye

9:00

9:10

8:15

7:40

7:30

Page 10: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

WHAT'S YOUR BIGGEST

PROBLEM TODAY?

@privy #marketingunited

Page 11: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

CONVERSION 

@privy #marketingunited

Page 12: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

98% OF TRAFFIC LEAVES WITHOUT __________________ 

@privy #marketingunited

registering  |  purchasing  | converting  | donating

[eMarketer]

Page 13: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

DRIVE TRAFFIC >

NURTURE SUBSCRIBERS >

@privy #marketingunited

Page 14: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

DRIVE TRAFFIC >

NURTURE SUBSCRIBERS >

@privy #marketingunited

CONVERSION

:(

Page 15: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

HOW DO I GROW MY _________________?

@privy #marketingunited

sales  | business  | leads  | email list

Page 16: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

LETS TRY TO UNDERSTAND

THE WHY 

@privy #marketingunited

Page 17: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

EVERYONE ON YOUR SITE BEHAVES

DIFFERENTLY@privy #marketingunited

Page 18: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

YET WE TREAT ALL VISITORS

THE SAME

@privy #marketingunited

Page 19: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

100 PEOPLE WALK IN TO YOUR STORE

Page 20: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

AND 98 WALK OUT

HELP DIRECT THEMHAVE THEY BEEN THERE BEFORE? HOW DID THEY HEAR ABOUT YOU?

WHERE ARE THEY FROM? WHAT ARE THEY LOOKING FOR?

HAVE THEY PURCHASED BEFORE?

PERSONALIZATION

@privy #marketingunited

Page 21: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

ISN'T THAT WHAT THE BEST

SALES PEOPLE DO?

WHY DON'T OUR SITES FOLLOW THIS

PATTERN?

@privy #marketingunited

Page 22: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

WHAT COULD THAT LOOK

LIKE?

@privy #marketingunited

Page 23: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

@privy #marketingunited

DYNAMIC OVERLAYS GUIDE USERS TO THEIR GOALS

HAVE THEY BEEN THERE BEFORE? HOW DID THEY HEAR ABOUT YOU? WHERE ARE THEY FROM? WHAT ARE THEY LOOKING FOR? HAVE THEY PURCHASED BEFORE?

Page 24: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

yoursite.com yoursite.com

THE COMPANY PRODUCT SERVICES ABOUT

Useful, Unique & Engaging.

Our product is guaranteed to last, and our

service to you is outstanding.

SUPPORT THE COMPANY PRODUCT SERVICES ABOUT

Useful, Unique & Engaging.

Our product is guaranteed to last, and our

service to you is outstanding.

SUPPORT

Page 25: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

PERSONALIZATION IS NOT JUST A BUZZ WORD

@privy #marketingunited

Page 26: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

PERSONALIZATION

CONVERSION RATE OPTIMIZATION IS NOT JUST A BUZZ WORD

@privy #marketingunited

Page 27: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

CONVERSION RATE OPTIMIZATION

LIST GROWTH 

GROWTH HACKING@privy #marketingunited

Page 28: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

BETTER MARKETING

@privy #marketingunited

Page 29: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

CONVERT >

@privy #marketingunited

HELLOMY NAME IS

Marketing Hero

Page 30: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

AMAZING THINGS START

HAPPENING.

@privy #marketingunited

Page 31: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

FORGET 2%

PUSH TO  10%, EVEN 20+%

@privy #marketingunited

Page 32: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

@privy #marketingunited

10% REDUCTION IN CART ABANDONS

12% VISITOR TO EMAIL RATE

@privy#marketingunited

Page 33: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

40 TARGETED OVERLAYS

43% LIFT IN OPT-IN RATES

@privy #marketingunited

Page 34: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

CONTENT SPECIFIC FORMS

10% OPT-IN RATE WIITH NO COUPON

Page 35: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

@privy #marketingunited

8% VISITOR TO EMAIL RATE

5K+ NEW SUBS

Page 36: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

THE DEVIL IS IN THE DATA

@privy #marketingunited

Page 37: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

@privy#marketingunited

1%

5%

15%

Page 38: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

@privy #marketingunited

NUGGETS FOR IDEAFLOW

#

location search terms device

page sessions referral path

Page 39: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

WHERE DO YOU GO FROM HERE?

HOW MANY CLICKS?

2-3 COMMON USER STORIES

MAP OVERLAY IDEAS THAT GUIDE THOSE STORIES

@privy #marketingunited

Page 40: Capture, Grow and Convert: Everything You Need to Know About Building Your Email Audience Right Now Marketing United 2017

THANK YOU

PRIVY.COM [email protected]