capture, grow and convert: everything you need to know about building your email audience right now...
TRANSCRIPT
CAPTURE GROW CONVERTEVERYTHING YOU NEED TO KNOW TO BUILD YOUR EMAIL AUDIENCE RIGHT NOW
@privy #marketingunited
BEN JABBAWY
FOUNDER, PRIVY
100K
@privy #marketingunited
5-10 YEARS AGO
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HOW DO WE DRIVE TRAFFIC?
LINKS
SEARCH
RANK
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TODAY, WE KNOW THOSE
ANSWERS
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THE LAST FEW YEARS
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HOW DO WE NURTURE? ?
WELCOME SERIES
SEGMENTATION
PERSONALIZATION
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TODAY, WE KNOW THOSE
ANSWERS
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@privy #marketingunited
Welcome 2
Welcome 1
Incentive 1
Winback
Goodbye
9:00
9:10
8:15
7:40
7:30
WHAT'S YOUR BIGGEST
PROBLEM TODAY?
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CONVERSION
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98% OF TRAFFIC LEAVES WITHOUT __________________
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registering | purchasing | converting | donating
[eMarketer]
DRIVE TRAFFIC >
NURTURE SUBSCRIBERS >
@privy #marketingunited
DRIVE TRAFFIC >
NURTURE SUBSCRIBERS >
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CONVERSION
:(
HOW DO I GROW MY _________________?
@privy #marketingunited
sales | business | leads | email list
LETS TRY TO UNDERSTAND
THE WHY
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EVERYONE ON YOUR SITE BEHAVES
DIFFERENTLY@privy #marketingunited
YET WE TREAT ALL VISITORS
THE SAME
@privy #marketingunited
100 PEOPLE WALK IN TO YOUR STORE
AND 98 WALK OUT
HELP DIRECT THEMHAVE THEY BEEN THERE BEFORE? HOW DID THEY HEAR ABOUT YOU?
WHERE ARE THEY FROM? WHAT ARE THEY LOOKING FOR?
HAVE THEY PURCHASED BEFORE?
PERSONALIZATION
@privy #marketingunited
ISN'T THAT WHAT THE BEST
SALES PEOPLE DO?
WHY DON'T OUR SITES FOLLOW THIS
PATTERN?
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WHAT COULD THAT LOOK
LIKE?
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@privy #marketingunited
DYNAMIC OVERLAYS GUIDE USERS TO THEIR GOALS
HAVE THEY BEEN THERE BEFORE? HOW DID THEY HEAR ABOUT YOU? WHERE ARE THEY FROM? WHAT ARE THEY LOOKING FOR? HAVE THEY PURCHASED BEFORE?
yoursite.com yoursite.com
THE COMPANY PRODUCT SERVICES ABOUT
Useful, Unique & Engaging.
Our product is guaranteed to last, and our
service to you is outstanding.
SUPPORT THE COMPANY PRODUCT SERVICES ABOUT
Useful, Unique & Engaging.
Our product is guaranteed to last, and our
service to you is outstanding.
SUPPORT
PERSONALIZATION IS NOT JUST A BUZZ WORD
@privy #marketingunited
PERSONALIZATION
CONVERSION RATE OPTIMIZATION IS NOT JUST A BUZZ WORD
@privy #marketingunited
CONVERSION RATE OPTIMIZATION
LIST GROWTH
GROWTH HACKING@privy #marketingunited
BETTER MARKETING
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CONVERT >
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HELLOMY NAME IS
Marketing Hero
AMAZING THINGS START
HAPPENING.
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FORGET 2%
PUSH TO 10%, EVEN 20+%
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10% REDUCTION IN CART ABANDONS
12% VISITOR TO EMAIL RATE
@privy#marketingunited
40 TARGETED OVERLAYS
43% LIFT IN OPT-IN RATES
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CONTENT SPECIFIC FORMS
10% OPT-IN RATE WIITH NO COUPON
@privy #marketingunited
8% VISITOR TO EMAIL RATE
5K+ NEW SUBS
THE DEVIL IS IN THE DATA
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@privy#marketingunited
1%
5%
15%
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NUGGETS FOR IDEAFLOW
#
location search terms device
page sessions referral path
WHERE DO YOU GO FROM HERE?
HOW MANY CLICKS?
2-3 COMMON USER STORIES
MAP OVERLAY IDEAS THAT GUIDE THOSE STORIES
@privy #marketingunited
THANK YOU
PRIVY.COM [email protected]