brand yourself for career success

Presented by:Ethan Chazin

PresidentThe Chazin Group LLC

Brand New YOU: Market YOURSELF for

Career Success

• A good pitch should answer 3 questions:–Who are you?–What do you do?–What are you looking for.

• Clarify your target.• Get it down on paper.• WIIFM! Tailor the pitch to your

audience, not you.• Eliminate industry jargon.

A Compelling Pitch

• Practice, practice, practice (then get feedback.)• Prepare a few variations.• Nail it with confidence.

A Compelling Pitch

• Product: Your background, experience, accreditations, training, qualifications.

• Packaging: Dress for success. Culture, language proficiency, Study/Live Abroad

• Pricing: Know Your Worth Always.• Placement: Network Strategically. Put

yourself out there.• Promotions: How to Market Yourself.

Your 5 Ps

Blog.Slideshop.com

The Chazin Group The Chazin Group

Security Analyst

Information Security Research Market Data

Senior Security Analyst

Information Analyst Research Analyst

Market Data Specialist

Quant Research Analyst

Network Intrusion Analyst Research Manager

Quant Modeler / Trader

Application Security Analyst

FX Systematic Trader

Security Systems Analyst

Your Contact Details Here!Summary of professional qualifications: X years as a security analyst with core competencies in:

• Core competency 1• Core competency 2• Core competency 3• Core competency 4

My target Job Functions & Job Titles:

Your Personal Marketing Plan

The Chazin Group The Chazin GroupYour Personal Marketing Plan

Key Company Attributes Ideal Job LocationEntrepreneurial culture, small start up, and condones calculated risk-taking.

NYC, Northern/Central NJ, Dallas/Ft. Worth, TXCincinnati, OH.

E-Commerce Manufacturing

Security Sports Management

Amazon Amano Corporation

Kroll Worldwide Steiner Sports

E-Bay Johnson Controls

Citigate-Hu dson

MIllsport

B&N.com United Technologies

Safir-Rosetti SME, Inc.

Key Responsibilities That I Oversee:• Project Management • Telemarketing• Customer Service

Target Industries and Companies:

My Ideal Company Characteristics and Locations:

Create Demand

ForYOU

• Become a SME.• Get Published.• Identify Your UVP.• Your “Product” Features & Benefits.• Build a Rolodex of References:–Advisors, Bosses, Peers, Clients,

Professors, Mentors.• Define Your 4-5 Success Stories.• Promote Yourself AT ALL TIMES.

The Chazin Group The Chazin GroupSelf Promotion=BRANDING

• Participate on Panels.• Speak at Industry Events,

Tradeshows, Conferences.• Obtain Recommendations.• Defend Your Brand (Name)

Against ALL Attacks.• Blog, Blog, Blog.

The Chazin Group The Chazin GroupSelf Promotion=BRANDING

The Chazin Group The Chazin Group Your USP (UVP)

Personal Mission Statement

Positioning Statement

Proposition Statement

The Chazin Group The Chazin GroupDefine Your UVP in 3 Steps

YourPERSONAL MISSION

Statement

The Chazin Group The Chazin GroupSTEP 1

"My personal mission is to take time everyday for reflection, to realize what I learned,what I should learn more about to say thankyou, to give myself a pat on the back whilelooking into what I need to improve upon.”

The Chazin Group The Chazin GroupAn Example

• What principles do I choose as a foundation for my life?

• What would I like to accomplish and contribute?

• What would I like to be? • How do I fit into my family and

community? • What are my strengths?• What are my passions?

The Chazin Group The Chazin GroupYour Core Values & Beliefs

The Chazin Group The Chazin GroupElements to Consider

Very Important Important Neutral

Not Important N/A

SecurityFinancial StabilityChallengeCreativityCompetitivenessPersonal GrowthPromotional Opportunities

VarietyRoutineDetail OrientationOrganized EnvironmentCulture: Values Integrity Energy Structure Celebrations

What’s MOST Important to You?

The Chazin Group The Chazin GroupElements to Consider

Very Important Important Neutral

Not Important N/A

EnvironmentHelping or Impacting Lives of Others

PacePhysical DemandsWork-Life BalanceRecognitionRate of Pay Educational RequirementsPersonal Relationship with Manager

Personal Relationship with Co-workers

Physical locationCommute

What’s MOST Important to You?

Why We ALL Need a Personal Mission Statement!

• Ensures a greater chance of career success!• Steven Covey has referred to crafting a

mission statement as "connecting with your own unique purpose and the profound satisfaction that comes in fulfilling it."

• Michael Goodman: a personal mission statement is: “an articulation of what you’re all about and what success looks like to you.”

The Chazin Group The Chazin GroupPersonal Mission Statement

1. Identify Your SUCCESSES2. Identify Your CORE VALUES3. Identify your CONTRIBUTIONS4. Identify Your GOALS

VOILA!

The Chazin Group4-Step Process

YourPOSITIONING

Statement

The Chazin Group The Chazin GroupSTEP 2

• Based on my background, this is how I am in a UNIQUE POSITION to help my organization

• Highlight your FEATURES & BENEFITS:– Core Competencies (things you do REALLY well)– Expertise (Leadership, Management)– Success Stories– Qualifications & Experience– Accreditations & Certifications – Language Proficiency

The Chazin Group The Chazin GroupYour Positioning Statement

Your positioning statement should be brief and contain the following information:

1. An overview of your skills, experiences, and the type of work that you're looking for:

Ex. I am a qualified CPA who thrives in my role as an Analyst.

2. A description of your specific skills & experiences:

Ex. My experience includes accounting, general office management duties, IT management and facilities management.

The Chazin Group The Chazin GroupYour Positioning Statement

3. Additional information:

Ex. I’ve spent the past 3 years in a variety of Financial and IT roles in a high growth business, in which I have managed and motivated teams of up to sixteen people to a high level of achievement.

Ex. I have the ability and desire to contribute and influence at a management level, and the capacity to participate in the strategic development of an organization.

The Chazin Group The Chazin GroupYour Positioning Statement

Stick with a 4-6 word statement.  It defines your role, your worth and establishes a place (or position) in the mind of a hiring manager, HR person, recruiter or networking contact.  Think about it as your tag-line (Ex. Avis: We try harder). Here are a few examples to get you started:

• Customer-Driven CPA• Industry Expert Financial Analyst• Problem Solver and Detail Oriented

CPA

The Chazin Group The Chazin GroupYour Positioning Statement

YourPROPOSITION

StatementUVP!

The Chazin Group The Chazin GroupSTEP 3

• Based on my personal mission and my positioning statement, I PROPOSE that…

• Here’s what I will do for your organization.• Apply your background, skills and experience to

deliver a set of solutions that will solve their specific challenges, and let them sleep at night.

The Chazin Group The Chazin GroupYour Proposition Statement

• FranklinCovey Mission Builder; www.franklincovey.com/missionbuilder/index.html

• Laurie Beth Jones, The Path: Creating Your Mission Statement For Work & For Life

• Richard J. Leider, The Power of Purpose: Creating Meaning in Your Life and Work

• www.thenovogroup.com/personal-positioning-statement/

• www.inspirational-sayings-in-action.com/example-of-a-personal-mission-statement.html

The Chazin Group The Chazin GroupResources

The Chazin Group The Chazin GroupGet Endorsements

The Chazin Group The Chazin GroupRecommendations MATTER

U?

The Chazin Group The Chazin Group Building Relationships

The Chazin Group The Chazin Group Mutual Symbiosis

• What you put INTO your relationships matters most, so…

• Share articles.• Inform of upcoming events.• Make introductions.• Start your own group.

Be Indispensable

The Chazin Group The Chazin Group

Be a Connector

Referrals Matter

The Chazin Group The Chazin Group Step 1: The Plan

Who do you want/needto connect with?

• Define your career, business, professional goals.

• Self assessment to uncover your values and personality type.

• Develop your professional bio.• Research then describe your ideal

contact in SIGNIFICANT detail using someone you know well as an example.

Your IDEAL Connection

• Find out where they meet.• Initiate STALKING.• A “work-in-progress” - test, refine,

and revisit often.

Your IDEAL Connection

• Their job description.• Job-related roles and responsibilities.• Key business/professional

challenges.• Industries they work(ed) in.• Associations they belong(ed) to.

Ideal Target Profile

• Their ideal contact.• Schools they attended.• Professional certifications,

accreditations.• Training they attended.

Ideal Target Profile

• Events they attend.• Their credentials and certifications.• Where do they congregate.• Interests, hobbies…PASSIONS.• Volunteer work/community

engagement.

Ideal Target Profile

The Chazin Group The Chazin Group Your Plan

The Chazin Group The Chazin Group Your PlanList the professional groups and trade associations that you currently belong to:

1. _________________________________________

2. _________________________________________

3. _________________________________________

4. _________________________________________

5. __________________________________________

The Chazin Group The Chazin Group Your Plan

The Chazin Group The Chazin Group Step 2: PRE Event

• Alma Mater?• Active in their Alumni Assn?• Belong to Professional Associations?• Industry Events, Tradeshows and

Conferences they attend?• Check their LinkedIn profile.• Groups they belong to?• Rehearse…YES, REHEARSE!

Background Check

The Chazin Group The Chazin Group Invite to Connect

The Chazin Group The Chazin Group Step 3: The EVENT

Connect!

5-2-1

Keep Their INTEREST

The Chazin Group The Chazin Group Step 4: POST Event

• Invite to learn more about one another.

• NOT selling!• Send a Thank you?• Share information that came up

when you spoke.• Invite to connect online.

Next Steps

Your Brand?

A Brand is…a PROMISE!

Memorable Invaluable

Unique

Why YOUR Brand Matters

• Reduces the effort required to understand you, your needs, background, skills.

• Define your QUALITIES/ABILITIES.• Present your professional attributes.• Chance to “connect” with your brand.• Sign of your perceived quality and

PRESTIGE.• Help others organize knowledge about

you.

Brands Matter to Others

• Savvy networkers, but…• Many HUNTERS still exist.• Address Each Person’s WIIFM.• Networking “saturation.”• Increased competition.• Too many venues & events.• Commingling of social and

professional networking goals.

Branding Challenges

• You achieve maximum benefit from the “added value” attributed to marketing your brand.

• You create value for your brand many ways.

• There are many different ways in which the value of your brand can be exhibited or exploited to benefit your job search, career goals, and business ownership efforts.

Brand Equity

Achieve(Online & Offline)

BrandCONSISTENCY

The Chazin Group The Chazin GroupCreate a COMPELLING Profile

The Chazin Group The Chazin GroupYour Summary as BIO

The Chazin Group The Chazin GroupEngage in Groups

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group Meet Through Meetup

The Chazin Group The Chazin GroupJoin Groups

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group Be a (Video) Star

Are you “Pinteresting?”

Monitor Your AccountsSocial Media

Management Tools

The Chazin Group The Chazin Group

The Chazin Group The Chazin Group

Engage Your Community

• Volunteer Your Time.• Serve on (School, Zoning) Boards.• Fundraising Matters:–What Are Your Town’s “Big Ticket”

Issues?–Special Projects?

• Local Politics.

Engage Your Community

Join Groups

• NYSSCPA, FEA, FENG• BNI, LeTip, Rotary• Vistage, TAB, ACG.• Mastermind Groups• Local Merchant Associations.• Chambers of Commerce.

Join Groups

The Chazin Group The Chazin GroupCreate a Group

The Chazin Group The Chazin GroupManage Your PipelineFirstName

LastName

JobTitle Organization Industry Address City State Zip Tel

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