blogwell san diego social media case study: state farm insurance, presented by kelly thul

Social Media - Balancing Act

February 2010

Social @ State Farm

Balancing act: risk vs. reward

Balancing act: personal vs. professional use

Balancing act: internal vs. external

Questions

Outline

3

State Farm does stuff with Social Media?

Really?

Really!

Social @ State Farm

4

External Blog

March 2, 2010 6

Photo Sharing

YouTube

8

Twitter

9

Facebook – Corporate Page

Facebook – Careers Page

There are both. Both very real

You need to understand them

Your leadership needs to understand them

Mitigation can assist in balancing

Understand the risk of NOT participating

Balancing Act: risk vs. reward

Balancing Act: personal vs. professional

Provide clear guidelines, expectations

Emphasize transparency

Provide an easy path to ask questions

Leverage existing policy, remind people it still applies

Balancing Act: internal vs. external

Provide clear guidelines, expectations, education

Even though the activity is similar -objectives, audiences, tools are different

Trust but verify

Leverage existing policy, remind people it still applies

Questions?

15