blogwell san diego social media case study: state farm insurance, presented by kelly thul
TRANSCRIPT
Social Media - Balancing Act
February 2010
Social @ State Farm
Balancing act: risk vs. reward
Balancing act: personal vs. professional use
Balancing act: internal vs. external
Questions
Outline
3
State Farm does stuff with Social Media?
Really?
Really!
Social @ State Farm
4
External Blog
March 2, 2010 6
Photo Sharing
YouTube
8
9
Facebook – Corporate Page
Facebook – Careers Page
There are both. Both very real
You need to understand them
Your leadership needs to understand them
Mitigation can assist in balancing
Understand the risk of NOT participating
Balancing Act: risk vs. reward
Balancing Act: personal vs. professional
Provide clear guidelines, expectations
Emphasize transparency
Provide an easy path to ask questions
Leverage existing policy, remind people it still applies
Balancing Act: internal vs. external
Provide clear guidelines, expectations, education
Even though the activity is similar -objectives, audiences, tools are different
Trust but verify
Leverage existing policy, remind people it still applies
Questions?
15
