blogwell chicago social media case study: american family insurance, presented by michele wingate
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SocialMedia.orgVideo Case Studies
Michele Wingate
Adding Pinterest to the Social MediaToolbox
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
Adding Pinterest to the social media toolbox
Michele Wingate
Social Media manager
2
Our social media strategy
• We’re a branded house.
• Messaging: Celebrating and protecting families.
• Lead with owned, grow with paid.
• Continue leading the way.
American Family’s social media strategy centers around building and
maintaining long-term relationships with customers and prospects
engaging them with the overarching brand.
3
How it came together
Assess it
Build it
Promote it
Measure it
Sustain it
4
Why Pinterest
5
Brand relevance
6
Pulling it together
Assess it
Build it
Promote it
Measure it
Sustain it
7
Our page
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Getting it off the ground
Assess it
Build it
Promote it
Measure it
Sustain it
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Top Board: Protecting Your Dream Home
Assess it
Build it
Promote it
Measure it
Sustain it
10
Assessing engagement
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Most repins: Keeping My Family Safe
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Top repins
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Click through
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What’s next: sustaining and growing
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What’s next: sustaining and growing
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Thank you!
@michelewingate
mwingate@amfam.com
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
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