blog post seo [episode 3] - tuesday's tips & tactics: inbound marketing in 10 minutes or...

Twitter: #Kuno - @CPollittIU

Tuesday’s Tips & TacticsBlog Post Optimization with SEO

Twitter: #Kuno - @CPollittIU

Blog Post Optimization

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Conversion Optimization

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO

1. Produce Good Problem Solving/Entertaining Content – Publish Frequently

2. Page Titles

3. URLs

4. Image Alternative Text

5. Meta Data

6. Header Tags

7. Keyword Dispersion/Keyword Families

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEO

Produce Good Problem Solving/Entertaining Content Publish Frequently

#1

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOPage Titles

1. Keep less than 70 characters

2. Put primary keyword phrase towards the beginning

3. The page title is the title of the blog post in some software

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOURLs

1. Include relevant keyword phrases in your URL

2. The closer to the “www” the better

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOAlternative Text

1. Alternative text is for the visually impaired to identify an image

2. Always include at least one image

3. Always include alt text

4. Include relevant keyword phrases

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOMeta Data

1. Keep meta keywords at 10 or below

2. Include keyword phrases in the meta description and keep them natural

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOHeader Tags

1. Use keywords and related keywords

2. Organize header tags in logical outline format

Twitter: #Kuno - @CPollittIU

Blog Post Optimization with SEOKeyword Dispersion/Keyword Families

1. Naturally written content has relevant keyword phrases dispersed throughout

2. Using variations of keyword phrases that are considered in the same family is good and natural

3. To explore keyword phrases in depth use the Google keyword tool

Search Engine Optimization Cheat Sheet

Facebook.com/kunocreative

Twitter: #Kuno - @CPollittIU

Twitter: #Kuno - @CPollittIU

Blog Post Optimization

Social Media Optimization (SMO)

Search Engine Optimization (SEO)

Conversion Optimization

Twitter: #Kuno - @CPollittIU

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