bizflash

Personal BrandingBret L. Simmons, Ph.D.

College of Business, UNR

www.bretlsimmons.com

Is your cart before your horse?

Agenda

• Shameless Promotion• Operating Principles• Examples• Questions

December 9-10, 2010Reno, Nevada

A Few More Events

• April 7 – Sparks Chamber Luncheon

• May 13 – Social Media Panel Discussion at UNR

How Did I Get Here?

Why are you here?

Art

The intentional act of using your humanity to create change in another person

(Godin, 2010, p. 99)

Are You Remarkable?

Excellence is a form of deviance

DO things your peers are not willing to do

Permission

BrandThe set of expectations, memories, stories

and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer

(Seth Godin)

Personal BrandThe reasons why people

spread the word about your value.

Web 1.0, 2.0, 3.0

Informational

Conversational

Anticipatory 3

2

1

Interruption vs.

Permission

Contentand

InboundMarketing

SEO?Expert Advice?

ContentConversation

Consistently Contribute

Value

Transparency

Is your cart before your horse?

Social MediaYou must be personal and conversant

Lead with valueWrap the personal around your value

Remarkable

Value

Not

Personality

Remarkable

New business card

www.namecheap.com

Social Capital

• Relationships• Trust

– Ability– Integrity– Intentions

• Reputation– Professionally personal– Judgment

Name - Picture - Purpose

• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons

My Brand (partial)

Order of Importance

• Linkedin• Blog• Twitter• Facebook• Other

FLOWActive• Twitter:

River• Blog:

Rain

Passive• Linkedin:

Lake• Facebook:

Stream

Integrate

Lies

Twitter is a broadcast medium

•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!

Blogging• Godin and Peters on blogging• Micro publishing platform• Force yourself to become part

of the conversation• Best damn marketing tool• Free

Benefits of Blogging

• Clarity• Consistency• Challenge• Community• Commitment

What to blog about?

• Own your own business• Work for someone else

Some Examples

• http://sheridanstoryart.com/ • http://marketforcause.com/• http://michaellemons.wordpress.com/• http://sharonmarkovsky.wordpress.com/ • http://professionaltrainer.wordpress.com/ • http://renohomevoices.com/ • http://www.outandaboutmarketing.com/• http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/

Social Media Revolution Link

http://www.youtube.com/watch?v=NhPgUcjGQAw

DO IT!

Questions?