beinspired platform introduction

BeInspired Advertising Platform for an On-demand world

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• 90% of online shoppers report that product videos help them make purchasing decisions

Visitors to e-commerce stores are 64% more likely to buy after watching a video

• Every day, 100 million Internet users watch at least one video online

• Video views are increasing. Cisco predicts that by 2017, 69% of consumer internet traffic will be to videos

• Touch is the new browsing experience

90% of online shoppers report that videos help them make purchasing decisions

Video Streaming is the most popular smartphone

data serviceAnd this popularity will only

grow

70%Video

streaming

61%

25%Bill

payments

17%E-

Commerce

Social Networkin

g

• Ericsson Consumer Lab 2015

Changing face of advertising

• Intent based • It helps users accomplish tasks • Engagement is the goal of all advertising• Local has a deep play• Google has 16m advertisers generating $ 50b • Digital advertising is $600 billon annually • Digital video advertising, in particular is growing at 43.5%

year over year• By 2017, digital video advertising will make up 15% of the

total digital advertising market

Every media company is preparing for a world where all TV shows, music and films are

consumed online

• In 2015 more people will watch streamed on-demand video on weekly basis than broadcast TV

• Traditional broadcast television, a linear video format, has linear video ads

• But how can one have linear ads in a format that in on-demand and consumer-initiated ?

No wonder 85% of skippable ads during online video get skipped

Introducing BeInspired - a unique platform

Made for an On-Demand World

EXPLORE more from a moment in the video

ENGAGEwith what they

discover

FULFILL a desire /

aspiration

A platform where users simply touch what

inspires them to

Every video in the world is inert until we make it Active

Demo

And, we make videos Active by using advanced algorithms to detect points of interest as they move in

real-time on the screen

• Viewers simply touch the image

they want to explore in the video, without interrupting the experience

• All touches are saved and can be accessed by the viewer anytime

• Enhance the viewer experience by enriching the touch points with valuable content

• Patent in key IP areas

Because visual is the only way to describe many products

Nail Paint Earrings

Outfit and color

Jewelry Makeup

Makeup

DO DISCOVER TOUCH

• Look of the characters• Hair and Makeup• Character back story• Actor Biography• Directors POV• Twitter-Facebook-Instagram• Interesting & relevant content• Brands

• Engage• Watch/Read • Visit the advertiser• Buy

How it works?

• Explore their moments of inspirations from premium content

• Benefit from vital and relevant information that they seek, seamlessly

• Engage with what they discover• Experience fresh up-to-date

value added content every time they revisit their favorite content

• Come closer to characters they love

• Discover what inspires others

Viewers get the finest viewing experience without pesky interruptions

Advertisers win moments with consumers when their desire is at the highest.

• Associate with premium content and get discovered

• ‘A true ‘zero moment of truth’ moment

• Advertising Model which is fully opt-in, viewable & bot free

• Get a play in nation’s popular culture

• Platform builds brand while driving leads

Video publishers get immersive monetization opportunity born in on-demand world

• An opportunity to give advertisers win moments as attention-spans diminish

• Benefit from a Long tail of advertising for the first time

• Increase longevity of the content as viewers get fresh value added content every time they watch

• Network play helps in improved content discovery and thereof enhanced usage

• Commerce from content cements viewer loyalty

Be Inspired