báo cáo đề tài thực tập svtt lại hiếu phương

BÁO CÁO ĐỀ TÀI THỰC TẬP:

THỰC TRẠNG VÀ ỨNG DỤNG MARKETING ONLINE TẠI TRUNG TÂM ATHENA

SVTT: Lại Hiếu PhươngKhóa Thực Tập: 11/04/2014 – 12/06/2014Ca Thực Tập: Ca Sáng Chiều T2, T4, T5, T7

Ca sáng T3, T6

Mục Lục

I. Introduction of Internship Topic

II. Internship Activities

1. Basic Social Network Marketing

2. Email Marketing

3. Social Bookmarking Marketing

4. Facebook Advertising

I. Topic Introduction

Online Marketing

Email Marketing

Social Bookmark

ing

SEO

Social Network

Marketing

Video Marketing

1. Basic Social Network Marketing

Facebook Fan Page Create Facebook Fan Page for the

course “Building Website with Joomla”

Update Athena’s information and Athena’s course on the page

Post course information on 20 Fan Page per day

Link: https://www.facebook.com/tulamwebvoijoomla

Forum Posting

Compile a copywriting for

the course “Building Website

with Joomla”

Attach Imange + Backlink

Post the copywriting on 15

forums and website each day.

Link: http://chogo.vn/lap-va-quan-ly-website-de-nhu-choi-voi-joomla-188672/#post358485

BlogSpot

Create Blogspot for Joomla

Course

Install Applications

Update Athena’s course Link: http://taowebvoijoomla.blogspot.com/

WordPress

Create Wordpress site for

Joomla Course

Structure menu bar, writing

category

Update Athena’s Courses

Link:

http://kieuvy2402.wordp

ress.com/

2. Email Marketing

Create List of Targeted Customer Compile Email Content Sending Automatically 2000 emails/day

Atomic Email Hunter

Email Verifier

Smart Serial Mail

Email Hunting

Hunting Result

Email Verifier

Smart Serial Mail

Create Profile

Adding List of Recipient

Design Content

Sending Mail

Social Bookmarking Marketing

Public Link

Interconnection

Direct Web Navigation

Highly Appreciation With Search Engine

ASL Project

Facebook Advertising

Budget

Max 2,000,000 VND for

Page Post Engageme

nt

Max 1,000,000 VND for

Page Like

Goal

20 new learner

s

8000 new likes

Content

Promotion of 50%

discount for the course

LIKE and

SHARE the post

Price

Whole course: 3,600,00

0 VND

Sub-course: 700,000

VND

Page Post Engagement

https://www.facebook.com/photo.php?fbid=768912173142472&set=a.243349969032031.66682.100000710888816&type=1&theater

Page Like

Competitor Advert

Click

Click

Click

THANKS FOR WATCHING!!!