báo cáo đề tài thực tập svtt lại hiếu phương
DESCRIPTION
This is my internship presentation at Athena Network Management and Network Security Training CenterTRANSCRIPT
BÁO CÁO ĐỀ TÀI THỰC TẬP:
THỰC TRẠNG VÀ ỨNG DỤNG MARKETING ONLINE TẠI TRUNG TÂM ATHENA
SVTT: Lại Hiếu PhươngKhóa Thực Tập: 11/04/2014 – 12/06/2014Ca Thực Tập: Ca Sáng Chiều T2, T4, T5, T7
Ca sáng T3, T6
Mục Lục
I. Introduction of Internship Topic
II. Internship Activities
1. Basic Social Network Marketing
2. Email Marketing
3. Social Bookmarking Marketing
4. Facebook Advertising
I. Topic Introduction
Online Marketing
Email Marketing
Social Bookmark
ing
SEO
Social Network
Marketing
Video Marketing
1. Basic Social Network Marketing
Facebook Fan Page Create Facebook Fan Page for the
course “Building Website with Joomla”
Update Athena’s information and Athena’s course on the page
Post course information on 20 Fan Page per day
Link: https://www.facebook.com/tulamwebvoijoomla
Forum Posting
Compile a copywriting for
the course “Building Website
with Joomla”
Attach Imange + Backlink
Post the copywriting on 15
forums and website each day.
Link: http://chogo.vn/lap-va-quan-ly-website-de-nhu-choi-voi-joomla-188672/#post358485
BlogSpot
Create Blogspot for Joomla
Course
Install Applications
Update Athena’s course Link: http://taowebvoijoomla.blogspot.com/
WordPress
Create Wordpress site for
Joomla Course
Structure menu bar, writing
category
Update Athena’s Courses
Link:
http://kieuvy2402.wordp
ress.com/
2. Email Marketing
Create List of Targeted Customer Compile Email Content Sending Automatically 2000 emails/day
Atomic Email Hunter
Email Verifier
Smart Serial Mail
Email Hunting
Hunting Result
Email Verifier
Smart Serial Mail
Create Profile
Adding List of Recipient
Design Content
Sending Mail
Social Bookmarking Marketing
Public Link
Interconnection
Direct Web Navigation
Highly Appreciation With Search Engine
ASL Project
Facebook Advertising
Budget
Max 2,000,000 VND for
Page Post Engageme
nt
Max 1,000,000 VND for
Page Like
Goal
20 new learner
s
8000 new likes
Content
Promotion of 50%
discount for the course
LIKE and
SHARE the post
Price
Whole course: 3,600,00
0 VND
Sub-course: 700,000
VND
Page Post Engagement
https://www.facebook.com/photo.php?fbid=768912173142472&set=a.243349969032031.66682.100000710888816&type=1&theater
Page Like
Competitor Advert
Click
Click
Click
THANKS FOR WATCHING!!!