automating data blending & enrichment for marketing service providers

1© 2013 Alteryx, Inc.

Automating Data Blending & Enrichment for Marketing Service Providers

2© 2013 Alteryx, Inc.

Goals for Session

1 2 3Discuss The Data

Blending Challenge For Marketing

Service Providers

Share the Alteryx Solution with

Detailed Scenarios

Next Steps

3© 2013 Alteryx, Inc.

The Need: Scale & Automate Data Blending

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

Cost

ValueCos

t/V

alue

Mod

el

4© 2013 Alteryx, Inc.

The Need: Scale & Automate Data Blending

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

Cost

ValueCos

t/V

alue

Mod

el

5© 2013 Alteryx, Inc.

Alteryx’s Mission is To Humanize Big Data and Empower Data Artisans Within The Business

Data Artisan

Capabilities of Data Scientist that Drive Largest Value Today

Line of Business Data or Business Analyst

6© 2013 Alteryx, Inc.

How Long Does it Take You Process Data, Enrich it and Deliver a Usable Output to Your Client?

?

7© 2013 Alteryx, Inc.

Traditional Model for Building Analytical Dataset Wastes Time, Money, and Opportunity

Ask for the Right Analytical Modeling

Get the Right Data TogetherDelivering Customer

Output

67% Of Time

8© 2013 Alteryx, Inc.

Alteryx Empowers the Business Analyst to Focus on Client Value

Create Advanced Analytics

Enrich Data Customer Value / Margin

1/10th of time

9© 2013 Alteryx, Inc.

Utilize & Integrate any data source

Inte

gra

te

Rapid design of predictive

analytics with unique spatial understanding

Analy

ze

Busin

ess O

utp

ut

All Relevant Data

Enrich

Proprietary Data

Consumerize the use of sophisticated analytics

The Alteryx Solution

10© 2013 Alteryx, Inc.

Alteryx Adoption and Customer Success

"Top 10 Big Data Pure

Plays"

11© 2013 Alteryx, Inc.

Scenario 1: Building a Process for Blending Data Without IT

12© 2013 Alteryx, Inc.

Scenario 1: Building a Process for Blending Data Without IT

13© 2013 Alteryx, Inc.

Scenario 2: Dealing with Unusable Client Data

14© 2013 Alteryx, Inc.

Scenario 2: Dealing with unusable client data

15© 2013 Alteryx, Inc.

Scenario 3: Single Process for Advanced Data Enrichment

16© 2013 Alteryx, Inc.

Scenario 3: Single Process for Advanced Data Enrichment

17© 2013 Alteryx, Inc.

Conclusion

Increase your data service margins by simplifying and automating data blending and enrichment processes

Discuss The Data Challenge for Visual

Analytics

Build the Data Factory In Your Business, Not IT

Respond to Client Requirements Faster With Less Process and Fewer Tools

18© 2013 Alteryx, Inc.

Download the Alteryx Designer Desktop today to begin Humanizing

Big Datawww.alteryx.com