automating data blending & enrichment for marketing service providers
DESCRIPTION
Webinar hosted by Alterxy - Automating Data Blending & Enrichment for Marketing Service Providers. Speaker- Paul Ross, VP Product & Industry MarketingTRANSCRIPT
1© 2013 Alteryx, Inc.
Automating Data Blending & Enrichment for Marketing Service Providers
2© 2013 Alteryx, Inc.
Goals for Session
1 2 3Discuss The Data
Blending Challenge For Marketing
Service Providers
Share the Alteryx Solution with
Detailed Scenarios
Next Steps
3© 2013 Alteryx, Inc.
The Need: Scale & Automate Data Blending
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
Cost
ValueCos
t/V
alue
Mod
el
4© 2013 Alteryx, Inc.
The Need: Scale & Automate Data Blending
Customer Data Files
Cleanse and
PrepareBlend Enrich Analyze Client Output
Cost
ValueCos
t/V
alue
Mod
el
5© 2013 Alteryx, Inc.
Alteryx’s Mission is To Humanize Big Data and Empower Data Artisans Within The Business
Data Artisan
Capabilities of Data Scientist that Drive Largest Value Today
Line of Business Data or Business Analyst
6© 2013 Alteryx, Inc.
How Long Does it Take You Process Data, Enrich it and Deliver a Usable Output to Your Client?
?
7© 2013 Alteryx, Inc.
Traditional Model for Building Analytical Dataset Wastes Time, Money, and Opportunity
Ask for the Right Analytical Modeling
Get the Right Data TogetherDelivering Customer
Output
67% Of Time
8© 2013 Alteryx, Inc.
Alteryx Empowers the Business Analyst to Focus on Client Value
Create Advanced Analytics
Enrich Data Customer Value / Margin
1/10th of time
9© 2013 Alteryx, Inc.
Utilize & Integrate any data source
Inte
gra
te
Rapid design of predictive
analytics with unique spatial understanding
Analy
ze
Busin
ess O
utp
ut
All Relevant Data
Enrich
Proprietary Data
Consumerize the use of sophisticated analytics
The Alteryx Solution
10© 2013 Alteryx, Inc.
Alteryx Adoption and Customer Success
"Top 10 Big Data Pure
Plays"
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Scenario 1: Building a Process for Blending Data Without IT
12© 2013 Alteryx, Inc.
Scenario 1: Building a Process for Blending Data Without IT
13© 2013 Alteryx, Inc.
Scenario 2: Dealing with Unusable Client Data
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Scenario 2: Dealing with unusable client data
15© 2013 Alteryx, Inc.
Scenario 3: Single Process for Advanced Data Enrichment
16© 2013 Alteryx, Inc.
Scenario 3: Single Process for Advanced Data Enrichment
17© 2013 Alteryx, Inc.
Conclusion
Increase your data service margins by simplifying and automating data blending and enrichment processes
Discuss The Data Challenge for Visual
Analytics
Build the Data Factory In Your Business, Not IT
Respond to Client Requirements Faster With Less Process and Fewer Tools
18© 2013 Alteryx, Inc.
Download the Alteryx Designer Desktop today to begin Humanizing
Big Datawww.alteryx.com