aubrey rupp · apps, social ads, and more. the new programs experience. before. after. available...

Fun Facts:

Celebrating 9 years with Unica/IBM/Acoustic this year

Lifelong Analytics Technologist

Studied in Spain in early 2000s

Aubrey RuppDirector, Product Management

Roadmap and Investment themes

Core areas of investment

Artificial Intelligence

Help for marketers at every step of the way through AI that is embedded within

the workflow

Modern offerings

Serve modern marketer needs with user-centric design, micro-services driven architecture and

performance / scalability to meet enterprise needs

Open ecosystemHelp marketers create

consistent view of customers and deliver relevant experiences

More than just Watson –we plan to expand our use of native and 3rd party AI dramatically

Doubling down on AI

AI-PoweredMarketing Assistant

CampaignAnomaly Detection

AI-Powered Struggle Detection

AI-powered capabilities currently in development

Subject content analysis & recommendations Journey stage progression Journey outcome pattern recognition

Propensity analysis Segment migration Struggle to outcome pattern recognition

Predict campaign performance Segment look-a-like analysis improved struggle detection

Campaign performance recommendations Segment comparison analysis Enhanced anomaly detection

Audience targeting Advanced content reco’s Smarter tagging and video tagging

Automatic audience flows Advanced content optimization Smart image renditions/cropping

Advanced channel and time optimization Advanced personalized search Finding similar images

Advance auto segmentation Speech to text support Asset repository intelligence / insights

Cohort analysis Picture search Recommend actions

Subject content analysis & recommendations Journey stage progression Journey outcome pattern recognition

Acoustic Internal and Approved Partner Use Only

Acoustic Exchange enables a fully integrated marketing ecosystem, further enabling your data to seamlessly flow across AdTech and MarTechplatforms in real time.

Open & cleverly connected

Customer Database

Files

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Web Analytics Provider

Website Behavioral Targeting

Product & Content Recos

Customer Insight Tool

Predictive Analytics

Email Service Provider

Datawarehouse

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Marketing Finance Mgmt

Digital Asset MgmtCall Center /

Inbound Decisioning

Marketing Operations

Management

Lead Management

SMSMarketing

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Local Marketing

Mobile Push Notifications

Mobile Marketing

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Social Marketing

App/WidgetCreation

Campaign Management

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Contact Optimization

Transactions

Search Bid Management

SEO

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Marketing Mix Modeling

The other guys Us

Ecosystem models

ExchangeNo more siloed data or endless integration projects.

Acoustic Exchange uses a network of pre-built integrations so data can flow freely across your marketing ecosystem.

Acoustic Exchange enables business users to define best-of-breed customer experience solutions

Open Ecosystem

UnifiedTaxonomy

http://ibm.biz/IntegrateWithUBX http://ibm.biz/UBXTaxonomy

Intuitive User Experience for Acoustic Business Users

http://ibm.biz/AboutUBX

Use Case:Bridging Offline and Online Journey

Google Cloud Storage

IBM Cloud Object Store

Amazon S3

Microsoft Azure

Google Pub/Sub

Acoustic Journey Analytics

Acoustic Campaign

…

Use Case:PaidMedia Activation

Acoustic Campaign Adobe Advertising Cloud

Acoustic Analytics

…

Adform

MediaMath

DoubleClick

~100 Integrations

• Paid Media• Ecosystems• Targeting• Location• Digital Journeys• Survey• Data Onboarding• Order Management• Attribution• Email Activation• Object Stores• Over-the-Top• …and more

Helping clients with offerings that have modern design and architecture, supporting their needs today and in future

Modern offerings

Backend architecture Unified, elastic microservices• Increased development

velocity by moving away from bare metal and to cloud native services

• Easier compliance with expanded data residency options

• Better performance with auto-scaling as demand/volumes increase

• Easier integration with microservices

• Built from the ground up as one application

Front endinterfaceUnified, rebranded and streamlined.

Customer requested featuresMore advanced segmentation and derived attributes.

CampaignAn advanced, multi-channel digital marketing automation tool.

Engage with customers across email, SMS, mobile apps, social ads, and more.

The New Programs Experience

Before After

Available Now

Introducing the new Message Composer

Drag and drop compositionBuilt for both Creatives and Technical MarketersPowered by Acoustic ContentAI infused

AI-Powered Personalisation

Content Personalisation A/B/n Testing

Product Recommendations Personalized Search (Coming in 2020)

1

email

SMS

apps & wearables

adssocial group

messaging

contact center

mail

APIs

ChannelsInbound and outbound. Design the experience your customers expect –wherever they are.

ContentContent is at the center of the customer experience. It should be at the center of yours too.

A modern content manager that's smart enough to know what content is in it lets you focus on getting back to building more.

DAM, Headless CMS

Developer driven, Marketer supported

Site Management Tooling

Marketer driven, Developer supported

Content Platform

Content platform for consistent content experience across Acoustic Cloud solutions

Market use cases driving investments

Acoustic Cloud (AWS)

New clean, modern Acoustic look and fell

Multi-site Management

Create new responsive sites scratch or from site templates

Visual preview of sites, custom domain, tags, …

AnalyticsUnderstand your customers in new and exciting ways with the most advanced analytics of any marketing cloud.

From session replay to journey analysis, struggle detection to heat maps, we've got you covered.

Look for alerts to find interesting insights in Journey

Custom Channels Report

Anomaly detection

Interesting patterns

Interesting audiences

ROI Tracker to measure the business impact of analytics & action

Rich data integrations with common BI tools to enable DIYers to create unique visualizations, custom data science models.

Do-It-Yourself Analytics

Acoustic Platform

Integrated marketing platform with new Intelligent search for an all-access pass to your analytics & execution

AI drivenInsights

Real time notifications

Analytics & insights in context

AI recommendations, drill down for detail

Acoustic Customer PortalAccount Management

Usage

Billing

Help

Developer Experience

Ideas PortalThis portal was launched in June2018 and is a terrific way for our users to share their original ideas for product enhancements or to vote and comment on other ideas.