media information for online ads: internet apps...

Media Information for Online Ads:

Internet ▪ Apps ▪ Newsletters

Advertising options – an overview

2

Banner advertising on the

Internet CPM in € Placement Output medium Page

Leader board 180 / 150 Homepage / Site area Desktop / Laptop 4-5

Super banner 85 / 65 / 55 Homepage / Site area / ROS Desktop / Laptop / Tablet / Smartphone 6-7

Expandable super banner 125 / 105 / 95 Homepage / Site area / ROS Desktop / Laptop 8-9

Billboard ad 125 / 105 / 95 Homepage / Site area / ROS Desktop / Laptop / Tablet 10-11

Medium rectangle 90 / 70 / 50 Homepage / Site area / ROS Desktop / Laptop / Tablet / Smartphone 12-13

Product group sponsorship 1,000 flat rate Exhibitor and product search Desktop / Laptop / Tablet / Smartphone 14-15

Splash screen 250 Homepage Desktop / Laptop / Tablet / Smartphone 16-17

Video ad – pre-roll 110 / 75 Homepage / ROS Desktop / Laptop 18-19

Mobile advertising, native app Price for Android app in € Price for iOS app in € Price for both apps in € Page

Mobile interstitial ad 13,000 13,000 24,900 21

Banner advertising packages 6,000 / 8,000 6,000 / 8,000 10,900 / 14,900 22

App-in-app concept Please inquire 23

Ads in visitor newsletter Placement Price per issue and ad in € Page

Panorama ad 1/2 Beginning, middle or end of

newsletter 4,070 / 3,740 25-26

Left or right margin ad Middle or end of newsletter 3,520 25-26

3

Advertising on the responsive HANNOVER MESSE website

Advertising on our website

Leader board

4

The format and placement of these leader boards

make them a high-impact advertising medium. Leader

boards are posted between the navigation bar and the

content; their width is the same as the content. The

user can close them manually.

Placement

CPM in €

(Cost per 1,000 page

impressions)

Homepage / Leading trade

fairs 180

Site areas, e.g. “Information

for Visitors” 150


Leader board

5

FORMAT

1280 x 270 px

FILE SIZE

120 KB

FILE TYPE

FLASH, JPG, PNG, GIF or third-party ad

server tag

IMPORTANT

The Flash file is scaled for responsive design

in fluid grid.

Frame rate max. 15 fps. – avoid recursive

loops. Fallback GIFs for Flash export of SWF

file recommended, ideally set to “Flash 8”.

Based on problems with the combination

“Flash 10 / IE 7 with popup blocker activated,”

we advise against a lower version export.

FORMAT

1024 x 200 px or 1024 x 200 px

FILE SIZE

80 KB

FILE TYPE

FLASH, JPG, PNG, GIF or HTML5

(please inquire)

IMPORTANT

The Flash file is scaled for responsive design

in fluid grid.








Super banner

6

Conspicuous advertising banner, placed

above the content. Super banners are

displayed on all output media.

Placement

CPM in €


impressions)

Homepage / Leading

trade fairs 85

Site areas, e.g.

“Information for Visitors” 65

Run of site 55


Super banner

7

FORMAT

728 x 90 px

FILE SIZE

40 KB

FILE TYPE


server tag

IMPORTANT







FORMAT

300 x 50 px,

640 x 100 px (Retina resolution)

FILE SIZE

20 KB

FILE TYPE

JPG, PNG, GIF or HTML5

(please inquire)

IMPORTANT

Mobile end devices do not support Adobe

Flash. For this reason, use JPG, PNG, GIF or

HTML5 (please inquire)

FORMAT

728 x 90 px


FILE SIZE

40 KB/ 80 KB

FILE TYPE


(please inquire)

IMPORTANT





Expandable super banner

8

Expandable super banners are the same as super

banners, but change their format to display

additional content – e.g. your stand location – when

the page is clicked or during mouseover.

Placement

CPM in €


impressions)


fairs 125


for Visitors” 105

Run of site 95


Expandable super banner

9

FORMAT

728 x 90 px → 728 x 250 px

FILE SIZE

40 KB

FILE TYPE


server tag

IMPORTANT







SPECIAL FEATURES

On click expandable

The ad opens when the user clicks the corresponding button. The ad stays open until the user

closes it with the Close button.

Mouseover expandable

The ad opens when the user passes over it with the mouse and closes when the cursor leaves

the ad surface. A Close button also allows the user to close the ad by clicking it.

Pre-expanding

The ad opens once automatically and closes again after 10 seconds. A clearly visible Close

button allows the user to close the ad immediately. After this, the ad behaves like a conventional

“on click expandable” ad.

CLIPPING

To ensure the SWF file is not transparently juxtaposed over the content, you need to clip the DIV

container. To do this, use the following commands:

- To open the DIV: FScommand ('adexpand')

- To close the DIV: FScommand: ('adcollapse')


Billboard Ad

10

Ads which conspicuously “interrupt” the content in

the content portion of the page. This type of ad is

displayed on desktops, laptops and tablet

computers.

Placement

CPM in €


impressions)


fairs 125


for Visitors” 105

Run of site 95


Billboard ad

11

FORMAT

815 x 250 px

FILE SIZE

80 KB

FILE TYPE


server tag

IMPORTANT







FORMAT

815 x 250px

FILE SIZE

80 KB

FILE TYPE


(please inquire)

IMPORTANT




FORMAT

490 x 250px

(also scaled)

FILE SIZE

60 KB

FILE TYPE


(please inquire)

IMPORTANT





Medium rectangle

12

Placed in the middle of the content, medium

rectangles have an especially strong advertising

impact. Medium rectangles are displayed on all

output media.

Placement

CPM in €


impressions)


fairs 90

Site areas, e.g. “Information for

Visitors” 70

Run of site 50


Medium rectangle

13

FORMAT

300 x 250 px

FILE SIZE

40 KB

FILE TYPE


server tag

IMPORTANT







FORMAT

300 x 150 px,


FILE SIZE

20 KB

FILE TYPE


(please inquire)

IMPORTANT




FORMAT

300 x 250px


FILE SIZE

40 KB/ 80 KB

FILE TYPE


(please inquire)

IMPORTANT





Product group sponsoring

14

The exhibitor and product search feature is a

heavily used application. By sponsoring individual

product categories (products or services in English

and German), you can draw attention to yourself

among specific target groups.

Example Cost in €

Exhibitor and product search

hit list, 3rd position 1,000

Advantage: This form of advertising also appears in our HANNOVER MESSE native apps!


Product group sponsoring

15

FORMAT

728 x 90 px

FILE SIZE

40 KB

FILE TYPE


server tag

IMPORTANT







FORMAT

300 x 50 px,


FILE SIZE

20 KB

FILE TYPE


(please inquire)

IMPORTANT




FORMAT

728 x 90 px


FILE SIZE

40 KB/ 80 KB

FILE TYPE


(please inquire)

IMPORTANT





Splash Screen

16

The splash screen juxtaposes itself over the

content and needs to be closed by the user, with a

correspondingly high impact.

Placement

CPM in €


impressions)


fairs 250


Splash Screen

17

FORMAT

Max. size 1024 x 768 px

(scaling to full screen possible)

FILE SIZE

100 KB

FILE TYPE


server tag

IMPORTANT

- Maximal length of animation: 10 sec.

- Clearly visible “Close” button at upper right

- Transparent surfaces must not link to

client’s website.

- The layer must be clearly labeled as

advertising, e.g. by displaying the words

“Ad” or “Advertising”.

FORMAT

320 x 480 px / 640 x 960 px

Portrait & landscape

FILE SIZE

30 KB

FILE TYPE

- PNG, JPEG und GIF

- HTML5 and interactive advertising media

available please inquire

IMPORTANT

End devices do not support Adobe Flash. The

mobile splash screen is a display-filling ad for

the smartphone device category. These can

be closed by the user or otherwise close

themselves automatically after 5-7 seconds.

FORMAT

1024 x 768 px

Portrait & Landscape

FILE SIZE

50 KB

FILE TYPE

JPG, PNG, GIF

- Video (mp4)

- Audio (mp3)


IMPORTANT


Flash. The tablet splash screen recognizes

the position of the display. For this reason we

require two separate graphics for the portrait

and landscape modes.

A “Close” button is automatically displayed in

the upper left-hand corner above the ad. This

area should accordingly remain free of any

relevant banner components.


Video ad – pre-roll

18

The pre-roll is displayed ahead of the video content,

with a correspondingly high impact. It is possible to

skip the ad insertions.

Placement

CPM in €


impressions)


fairs 110

Run of Site 75


Video ad – pre-roll

19

FORMAT

Min. resolution 818 x 460 px

Aspect ratio: 16:9 or 4:3

Duration: Max. 20 sec.

Audio: Sound must be integrated in video.

FILE SIZE

--

FILE TYPE

AVI, MOV, MP4, MPEG or WMV

(no FLV or SWF!)

IMPORTANT

Pre-roll video ads can be delivered in two

variations (see variations 1 and 2)

Variation 1

Delivery of video ad as raw material, click

command or target URL; tracking pixel can be

integrated.

Variation 2

Delivery of video ad as a 3rd party redirect:

In this case, you commission an external

provider such as Flashtalking, Mediamind or

Eyewonder to encode the video material. In

this case we require only the redirect you

receive from the provider.

The redirect must be a so-called VAST

wrapper tag that is compatible with the VAST

IAB standard.

20

Advertising in native

HANNOVER MESSE apps

iOS and Android

Advertising in native apps

Mobile interstitial ad

21

Exclusive way to advertise, filling the whole page for up to 5 seconds when the

app is started. Mobile interstitials can be prominently linked to a mobile landing

page or your standard listing.

This form of advertising enjoys wide acceptance among users, since it helps

bridge the time while they are waiting for the app to load.

Mobile

interstitial Services mobile interstitial ad Cost per app in €

iOS or Android

Placement of your mobile interstitial ad

following display of HANNOVER MESSE splash screen

while app is still loading.

This kind of ad must be designated as advertising.

13,000 per app

24,900 for both apps

Banner on iPhone / Android Banner on tablet PC

640 px wide x 960 px high,

uncompressed PNG

2008 px wide x 1496 px high and

1496 px wide x 2008 px high,

uncompressed PNG


Advertising packages for mobile banners

22

The main package consists of a banner in site rotation on virtually

every page of the desired app as well as a mobile landing page – the

premium package includes additional services.

Services for advertising package 1 Cost per app in €

iOS / Android

• Placement of your banner in the desired app in

rotation with other banners, plus a link to your

standard listing or the creation of a mobile landing

page with one image and a max. of 800

characters.

6,000 per app


Services for advertising package 2 Cost per app in €

iOS / Android

• Placement of a banner in rotation with other

banners plus the creation of a mobile landing page

with a max. of 5 images and a max. of 600

characters per image.

• Placement of your company logo on the hall floor

plan

• Sponsorship of one product group (see pages

14/15)

8,000 per app


Banner Image Logo

640 px wide x 100 px tall,

uncompressed PNG

100 x 100 px,

uncompressed PNG

250 px wide,

uncompressed PNG


App-in-app concept

23

HANNOVER MESSE apps are a guaranteed attention grabber!

Place your company-specific content in a unique area of our

HANNOVER MESSE apps and benefit from the corresponding

traffic and awareness!

Implementation:

• Present your company-specific content in a unique area of

our HANNOVER MESSE apps (native apps).

• Display a map of your stand (static display, with zooming and

bookmark option).

• Advertise your company events at HANNOVER MESSE.

• Integrate videos etc. as desired.

Required data formats and graphics: please inquire

Price: please inquire

You also need to order a banner to exercise this option!

Example showing

IBM CeBIT

App-in-App 2013

24

Advertising in the HANNOVER MESSE visitor newsletter

Advertising in the visitor newsletter

Facts and figures

25

HANNOVER MESSE website visitors can

subscribe to our e-mail newsletters right on

the HANNOVER MESSE homepage.

The content includes HANNOVER MESSE

facts and trends, special offers such as

travel and accommodation, plus information

on exhibitor and product search features and

details of key dates and events.

Facts & figures

Number of subscribers About 120,000

Average open rate 22 %

Number of editions prior

to the show

9

(January until April 2014)

Languages English and German (both language

versions must be booked together)

Publication schedule 1. 21.01.2014

2. 30.01.2014

3. 06.02.2014 (invitation mailing)

4. 13.02.2014

5. 20.02.2014

6. 06.03.2014 (invitation mailing)

7. 18.03.2014

8. 27.03.2014

9. 07.04.2014

26

Panorama Ad 1 Cost in €

Format: 570 x120 px JPG/GIF (static), max. 50 KB

4,070

Panorama Ad 2 Cost in €

Format: 570 x120px JPG/GIF (static), max. 50 KB

3,740

Left / Right Margin Ad Cost in €

Picture: 180 x 120px, JPG/GIF (static), max. 15KB Text: Headline max. 60 characters, Copy max 380 characters

3,520

Advertising in the visitor newsletter

Advertising options

Contact

27

Deutsche Messe

Messegelände

30521 Hannover

Germany

Tel. +49 511 89-0

Fax +49 511 89-32626

[email protected]

www.messe.de

Katja Anssar

Tel. +49 511 89-34314

Fax: +49 511 89-31216

E-mail: [email protected]

Status as of 10/2013, subject to alteration.

Add VAT to all prices.

media information for online ads: internet apps...

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