Simplify Social MediaSession 2

Melissa DiVietri

Session Brought To You By:

Facebook LIKE

Get more attention for your brand

Raise awareness or sell products

Create a photo advert in minutes

What Can You Do With FB Ads?

Video Ads

Image Ads

Instagram Ads

Slideshow Ads

Understand Objectives

- App Installs- Brand Awareness- Conversions- Engagement- Lead Generation

- Reach- Store Visits- Traffic- Video Views

Facebook

Resource

Showing - Desktop FB Ad

Facebook Ad Placement

Facebook Ad Placements

Tag: @missydi

Creating Facebook Audiences

Perfect Cold-Traffic FB Ad Conversion Funnel

● Pre-Sell Content Page

● Product Offer, Sales or Store Page

● Facebook Ad Creative

● Facebook Campaign Setup

● A/B Test Until Success

How To Scale Your Winning Ad Sets

● Increase budget and length incrementally

● Setup your FB Retargeting Ads

● Setup your Email Marketing Funnel

● Test different audiences & ad creative moving to video

Resources & Final Thoughts

● I am not an expert

● Who to listen to

○ Dropshipping - Dan Dasilva

○ E-Commerce/CPG - Ezra Firestone

● Outline, simplify and break things down into the smallest steps

Next Session:

Agency: www.didesignsstudio.com

Blog: www.melissadivietri.com

Social Media: @missydi

3rd Session: Monetize Time With Social Media ToolsLearn the best practices to understand the fundamentals of social media with ease of robust tools with advanced techniques like geo-targeting, content curation, scheduling, social listening, analytics and more.

What People Will Learn:* Understanding of location intelligence* How to produce curated content* Best posting times to schedule / frequency* How to analyze return on investment from social media efforts