advocate marketing case study: ektron

EKTRON EMBRACESADVOCATE MARKETINGFred taps his customers’ love

Meet Fred.

“Fred walks his Maine Coon cat”

Hello Fred.Fred’s the Media and

Customer Relations Manager at

Enterprise Content Management

Digital Experience Software

“My role

at Ektron”

THE OBJECTIVE:Fred needs a new level of energy and excitement at Ektron’s annual SYNERGY Customer Conference

FRED’S PLAN:Mobilize attendees to share their experiences

Videos Fun Awards Testimonials

To do all this, Ektron needed 3 Freds.

Fred“The Event Planner”

Fred“The Video Producer”

“The Social Marketer”

“The Event Planner”

“The Video Producer”

(Unfortunately, they didn’t have 3 Freds)

Then, Fred had an epiphany.Tap into his customers’ love of Ektron.

FRED USED

Invite customers

Mobilize them to complete

‘challenges’

Recognize their

achievements

Influitive’s AdvocateHub helps companies recruit, manage, and reward their advocates

“I could not do my job without Influitive”

Using Influitive, Fred created a community where customers and partnerscould advocate for Ektron.

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CHALLENGE: VIDEOS Crowd-source the “I am Ektron” customer videos to be shown at the opening keynote.

No Recruiting!

Videos collected on the spot.

40 “I am Ektron”Videos Collected.

Watch the “I am Ektron” montage

CHALLENGE: FUN Mobilize attendees to build “one great song” for keynote breaks.

“…One of the most popular challenges we’ve ever

done.”

CHALLENGE: AWARDS Generate huge increase in customer submissions for “Site of the Year” award.

50 Submissions500% Increase in nominations

CHALLENGE: TESTIMONIALS Capture hours of compelling user videos in a matter of hours.

Hours of footage

Dozens of interviews

WHY ADVOCATE MARKETING WORKED FOR FRED

“Influitive's strength is motivating and mobilizing customers to do things that they’d be more than happy to do, but they just hadn't been asked”

Fred Gets Help From Influitive

“Without hyperbole, I literally could not do my job without the AdvocateHub.”Fred

Fred knew his Customers Loved Ektron.

helped him tap into it.

www.influitive.com

What can Influitive do for you?