advocate marketing case study: ektron
DESCRIPTION
See how Influitive helped Ektron's Fred Bals reach, mobilize and empower Ektron's brand advocates for their conference.TRANSCRIPT
EKTRON EMBRACESADVOCATE MARKETINGFred taps his customers’ love
Meet Fred.
“Fred walks his Maine Coon cat”
Hello Fred.Fred’s the Media and
Customer Relations Manager at
Enterprise Content Management
Digital Experience Software
“My role
at Ektron”
THE OBJECTIVE:Fred needs a new level of energy and excitement at Ektron’s annual SYNERGY Customer Conference
FRED’S PLAN:Mobilize attendees to share their experiences
Videos Fun Awards Testimonials
To do all this, Ektron needed 3 Freds.
Fred“The Event Planner”
Fred“The Video Producer”
“The Social Marketer”
“The Event Planner”
“The Video Producer”
(Unfortunately, they didn’t have 3 Freds)
Then, Fred had an epiphany.Tap into his customers’ love of Ektron.
FRED USED
Invite customers
Mobilize them to complete
‘challenges’
Recognize their
achievements
Influitive’s AdvocateHub helps companies recruit, manage, and reward their advocates
“I could not do my job without Influitive”
Using Influitive, Fred created a community where customers and partnerscould advocate for Ektron.
blog
share
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CHALLENGE: VIDEOS Crowd-source the “I am Ektron” customer videos to be shown at the opening keynote.
No Recruiting!
Videos collected on the spot.
40 “I am Ektron”Videos Collected.
Watch the “I am Ektron” montage
CHALLENGE: FUN Mobilize attendees to build “one great song” for keynote breaks.
“…One of the most popular challenges we’ve ever
done.”
CHALLENGE: AWARDS Generate huge increase in customer submissions for “Site of the Year” award.
50 Submissions500% Increase in nominations
CHALLENGE: TESTIMONIALS Capture hours of compelling user videos in a matter of hours.
Hours of footage
Dozens of interviews
WHY ADVOCATE MARKETING WORKED FOR FRED
“Influitive's strength is motivating and mobilizing customers to do things that they’d be more than happy to do, but they just hadn't been asked”
Fred Gets Help From Influitive
“Without hyperbole, I literally could not do my job without the AdvocateHub.”Fred
Fred knew his Customers Loved Ektron.
helped him tap into it.
www.influitive.com
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