advertiser presentation

Post on 05-Jul-2015

169 Views

Category:

Business

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Game Of Advertising

Ad Exposure

Awareness/familiarity with Brand

Information re Brand Attributes or Benefits

Creation of Brand Image/personality

Association of feelings with brand

Reminder or inducement about

brand trial

Ad Peepal –

Mobile Advertisement

Recharge Your Brand

•Creating of smart marketing plan covering 80% of word segment

•Dedicated team for executing the plan

•Daily monitoring of Key KPI’s

• Pricing and promotion is based on customer profiling

•Based on customer segmentation , ad is wrapped around applications

•Applications for Niche Segment

•App is designed based on what customer wants

Situation Analysis

Marketing Program

Advertising Plan

Execution

Marketing Your Brand

Advertiser

Platform

People

AdPeepal = Connecting Advertisement with people

Brand Destination

0

200000

400000

600000

800000

1000000

1200000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29

Total Downloaders

Total Portal Visitors

Total unique Portal Visitors

0

100000

200000

300000

400000

500000

600000

January February March April May June

unique Portal Visitors in the Month

Leading OEM KPI Unique visitors are 0.4 million Downloads are 9 million Download per unique customer is 20

0

1

2

3

4

5

6

7

8

9

10

1 4 7 10 13 16 19 22 25 28

Downloads / unique visitors

Downloads / HomePage

HomePage Visits / Visitor

Leading OEM KPI’s

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

January February March April May June

Total Downloads

Total Downloads

Average D/L 5 million

Leading OEM KPI’s

Bouquet Of Applications

20/12/2013 New Abode. VAS MyPeepal Tech

Extra Niche

Specific needs

App Solutions

Applications cater to extra niche space: Specific needs

Newspapers

Hindi

India

Uttar Pradesh

Kanpur

This is the extra niche space we cater to in our Products

Example

It covers the local district level news. Customized exclusively for residents of UP

Conclusion – Consumers look for extra niche applications in every segment/category My Peepal understands and cater those needs.

Why Niche Applications

Java Applications With Advertisement

Android Application With Advertisement

Header Footer

Why us ?

“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein

Email-support@mypeepal.com

top related