advertiser presentation
TRANSCRIPT
Game Of Advertising
Ad Exposure
Awareness/familiarity with Brand
Information re Brand Attributes or Benefits
Creation of Brand Image/personality
Association of feelings with brand
Reminder or inducement about
brand trial
Ad Peepal –
Mobile Advertisement
Recharge Your Brand
•Creating of smart marketing plan covering 80% of word segment
•Dedicated team for executing the plan
•Daily monitoring of Key KPI’s
• Pricing and promotion is based on customer profiling
•Based on customer segmentation , ad is wrapped around applications
•Applications for Niche Segment
•App is designed based on what customer wants
Situation Analysis
Marketing Program
Advertising Plan
Execution
Marketing Your Brand
Advertiser
Platform
People
AdPeepal = Connecting Advertisement with people
Brand Destination
0
200000
400000
600000
800000
1000000
1200000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
Total Downloaders
Total Portal Visitors
Total unique Portal Visitors
0
100000
200000
300000
400000
500000
600000
January February March April May June
unique Portal Visitors in the Month
Leading OEM KPI Unique visitors are 0.4 million Downloads are 9 million Download per unique customer is 20
0
1
2
3
4
5
6
7
8
9
10
1 4 7 10 13 16 19 22 25 28
Downloads / unique visitors
Downloads / HomePage
HomePage Visits / Visitor
Leading OEM KPI’s
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
January February March April May June
Total Downloads
Total Downloads
Average D/L 5 million
Leading OEM KPI’s
Bouquet Of Applications
20/12/2013 New Abode. VAS MyPeepal Tech
Extra Niche
Specific needs
App Solutions
Applications cater to extra niche space: Specific needs
Newspapers
Hindi
India
Uttar Pradesh
Kanpur
This is the extra niche space we cater to in our Products
Example
It covers the local district level news. Customized exclusively for residents of UP
Conclusion – Consumers look for extra niche applications in every segment/category My Peepal understands and cater those needs.
Why Niche Applications
Java Applications With Advertisement
Android Application With Advertisement
Header Footer
Why us ?
“Not everything that can be counted counts, and not everything that counts can be counted.” – Albert Einstein