advertiser solutions
TRANSCRIPT
Real Solutions for Digital Marketers,
brought to you by ValueClick Media
Advertiser Solutions
Date
27.11.2012
Presented by
Heike Schneider
Agenda
• ValueClick Company Overview
• ValueClick Media Content Network
• Postview: View Performance Advertising
• Retargeting: Retargeting on a Product Base
3
Advertiser Solutions Who is Valueclick?
F o r e a c h
c a m p a i g n
t h e p e r f e c t
s o l u t i o n
ContentNetwork Video Advertising Mobile
Affiliate Programs
Lead Campaigns
Fashion Network
CJ Software
CJFASHION
CJ Programs
CJ Campaign
ContentNetwork
Mobile
Publisher Model:
Post View
Retargeting
4
Content Network Reach and Quality
Gobal Content Network
Reach your audience More than 8.500 Websites
• Germany: 1.500+ Websites, 41.29 Mio. Unique Users, 74% reach
• International: 8.500+ Websites, 594 Mio. Unique Users
Network Quality
• Highest safety standards
(manual, technical and semantic monitoring of websites, Quality Team, …)
6
Reach one of the largest networks worldwide
* Source: comScore Media Metrix Mai/Juni 2012
**Source: comScore Media Metrix Mai 2012
(ausgewählte IASH. EU zertifizierte AdNetworks)
Country Reach % Unique Visitors (000)
CZ 58.7% 4.359
SK 51.3% 2.225
Targeting Reach your customers in the most influential places
7
Contextual Targeting
21 Channel
e.g.: Automotive, travel, finance, shopping etc.
Retargeting
Site Retargeting: Target consumers based on their previous
interactions with your website
Dynamic Retargeting: Serve product-targeted ads (ReTec)
More Options
Geographic, day/time, browser language
Profile Targeting
Target profile clusters
e.g.: Gender, age, telco, finance etc.
8
Post View View performance based advertising
View Performance Definition
What is ViewPerformance?
• Payment of sales or leads after view of the creative
„Post View“ or „View Through“ Tracking instead of click
• Fair payment of publishers: click is preferred to view
• „View-to-Sale“ based payment method for large media reach
without financial risk
Combination of CPM and CPO
Standard
Affiliate Marketing
ViewPerformance
Affiliate Marketing
View Performance Facts
Why ViewPerformance?
• Diverse and relevant media reach in high-quality content
environment causes high brand awareness
makes Advertiser’s Affiliate Program more attractive
• Performance-based, scalable and limitable business model
• Using the publisher model „Media Reach“ completes online marketing
mix for Advertisers
CPO-based media reach
Sample creatives: triple banner
• The minimum size of any creative
has to be 234x60
• Number of ad spaces per multi-
advertiser creative is limited to
three
• The design has to be approved in
advance
View Performance requirement
Post Click
Cookie Lifetime
Long (min. 30-45 days, up to 120 days)
Commission
Full payout (100%)
Placing only click cookies
More worth than a view cookie
View Performance
Cookie Lifetime
Usually reduced, f.e. 14 -30 days
Commission
Special conditions
Placing only view cookies
General rule: Click cookies have
priority against view cookies.
13
ReTec, Product based
retargeting
Advertising with products of interest
14
How ReTec works
How does this work?
The technology we are using to generate dynamic creatives with single products
Is called ActiveAds
Combination of an adserver and a product database
which we fill up with your products (productfeeds are required)
Ads are generated individual for each user in real time
Retargeting Concept
<html>
<b>
$Name$
</b><img
$image$
</html>
ActiveAds
Template Engine
id image link
4005
60
https:
…
https://w
w
Mini PC interested Printer interested
„Each page of your website
could be relevant for
retargeting, if you could
read out the user behavior.“
Common pages are:
These are the main steps
each user has to visit to buy
something.
they are the ideal step to
track.
Retargeting Concept
• product pages
• shopping basket
• thank you page
Retargeting Sample Banner
Standard
Three product banner
Multiple rotation banner
Clients Product based retargeting
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19
Clients
The easy way to success implementation
20
21
Timescale for implementation
Looking forward to working with you!
going now let’s
Contact
ValueClick Media
Phone: +49 (0)89 66 54 79-20
E-Mail: [email protected]