advanced corporate blogging strategies

WHAT’S IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG

The Content Squad Training Webinar SeriesFebruary 9, 2012

thecontentsquad.com

QUESTIONS?

@waynebcox

wayne@thecontentsquad.com

“Advanced Blogging Strategies”

@bryceraley

bryce@thecontentsquad.com

The Title

The “Lead”

The Length

The Tone

TIPS FROM JOURNALISM

•Who?

•What?

•When?

•Where?

•Why?

•How?

The WHY?

The HOW?

QUESTIONS?

@waynebcox

wayne@thecontentsquad.com

“Advanced Blogging Strategies”

ADVANCED STRATEGY #1

Vary the Content

VARY THE CONTENT

• Adds value to your community

• A look behind the scenes at your business

• Technical content

• Tell a story

• Contests, promotions, give-aways

•News -- what’s your take?!

VARY THE CONTENT

• Adds value to your community

• A look behind the scenes at your business

• Technical content

• Tell a story

• Contests, promotions, give-aways

•News -- what’s your take?!

EDUCATION

ENTERTAINMENT

TIPS FROM JOURNALISM

•Who?

•What?

•When?

•Where?

•Why?

•How?

ADVANCED STRATEGY #2

A Picture is Worth1000 Words

ADVANCED STRATEGY #3

Add Anchor Text Links

ANCHOR TEXT LINKS

•External

•Internal

ADVANCED STRATEGY #4

Well-Placed CTAs

CALL TO ACTION•Link readers to special offers

•Lead them to a Landing Page for conversion

•Remember, blog posts function like an annuity

ADVANCED STRATEGY #5

Guest Blogging

Your Online Community

Guest Blogger’sOnline Community

New AudienceNew Connections

ADVANCED STRATEGY #6

Blog Commenting

BLOG COMMENTING

The online world is reciprocal

WHAT’S IN A BLOG?PRACTICAL TIPS FOR YOUR COMPANY BLOG

Next Week: Part 3Your questions answered ...

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