adding value to commodities workshop
Post on 07-May-2015
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adding value to commoditiesfrom products to services
Service Design Network Conference - Day 3
We created a workshop
and 1048552is is what happened
23 interested participants
We had 4 goals
1 Find out what we mean wi1048552 goods products services experiences commodities
and value
2 Experience 1048552e Service Design process tools and me1048552ods
3 Design a Service
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Service Design Network Conference - Day 3
We created a workshop
and 1048552is is what happened
23 interested participants
We had 4 goals
1 Find out what we mean wi1048552 goods products services experiences commodities
and value
2 Experience 1048552e Service Design process tools and me1048552ods
3 Design a Service
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
We created a workshop
and 1048552is is what happened
23 interested participants
We had 4 goals
1 Find out what we mean wi1048552 goods products services experiences commodities
and value
2 Experience 1048552e Service Design process tools and me1048552ods
3 Design a Service
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
23 interested participants
We had 4 goals
1 Find out what we mean wi1048552 goods products services experiences commodities
and value
2 Experience 1048552e Service Design process tools and me1048552ods
3 Design a Service
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
We had 4 goals
1 Find out what we mean wi1048552 goods products services experiences commodities
and value
2 Experience 1048552e Service Design process tools and me1048552ods
3 Design a Service
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
1 Find out what we mean wi1048552 goods products services experiences commodities
and value
2 Experience 1048552e Service Design process tools and me1048552ods
3 Design a Service
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
2 Experience 1048552e Service Design process tools and me1048552ods
3 Design a Service
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
3 Design a Service
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
4 Get to know ea1048554 o1048552er
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Step 1What are goods products services and experiences
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Team 1
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
good
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
product
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
service
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
experience
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Team 2
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
good
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
product
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
service
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
experience
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Team 3
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
good
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
product
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
service
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
experience
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Lessons learnedStep 1
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
goods
ldquoA good is a raw unprocessed lsquomaterialrsquo 1048552at gets itrsquos value from accessrdquo
ldquoReally basic stuff commodity produced wi1048552out customer interactionrdquo
Needs to be processed to add value to
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
products
ldquoProducts are goods 1048552at are processed by a system 1048552at is closed to 1048552e customer and may offer features and benefits to differentiaterdquo
ldquoBranded tangibles 1048552at are pre-produced stored and distributedrdquo
Ownership meets needs closed system
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
services
ldquoA service is an intangible time-based process involving human interactionrdquo
ldquoAdding value 1048552rough personal deliveryrdquo
processing customer inputs situational
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
experiences
ldquoAn experience is a personal feeling 1048552at exists in a multi-sensory environment and is meaningful in a social se1048567ingrdquo
ldquoA personal priceless momentrdquo
memorable personal emotional response
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Step 2Commodities and Value
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Commodity (1)
ldquoA commodity is a inter1048554angeable offering 1048552at is
non-differentiated and standardized
in its own categoryrdquo
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Commodity (2)
ldquoThings wi1048552in a defined group 1048552at are homogenous and whi1048554 people have 1048552e same expectations forrdquo
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Step 3Design a Service
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
servicize 1048552ese products
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Bike Buddy
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Just Ride
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Urban Roofs
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Source View
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
Bonzo Cares
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
The Light Rider
We 1048552ank all our designers
email us atenergy31vnl
We 1048552ank all our designers
email us atenergy31vnl
email us atenergy31vnl
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