adam johnson's copywriting book
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8/12/2019 Adam Johnson's Copywriting Book
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Baal Dan
An online banner campaign
Baal Dan is a charity with the mission of helping street children, slum children, and
orphans in India as directly and efficiently as possible, while investing in ways toprovide these children with an education.
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that gave Durga the opportunity to learn how to read. We are filling stomachs,
educating minds and building schools. At Baal Dan, every dollar counts. Turn
your dollar into something amazing with a donation at baaldan.com.
This is the dollar
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that provided Preeti w ith a school uni form. We are filling stomachs, educating
minds and building schools. At Baal Dan, every dollar counts. Turn your dollar
into something amazing with a donation at baaldan.com
This is the dollarThis is the dollar
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that fed Priyanka. We are filling stomachs, educating minds and
building schools. At Baal Dan, every dollar counts. Turn your dollar
into something amazing with a donation at baaldan.com
This is the dollar
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These are two slam poems that I wrote while at TRG:
Client: Home Depot
Going out to Dads new lawn
We spit nagged and the dog wagged at the lawn for years
Our familys fear of garden shears brought us tears,
No amount of seed could meet our needs
Til a little advice from HD
Brought us a final good deed
This is not a bet on a new TV set
As for me, Im thinking of the home D-E-P-O-T
They help the sick, weak, and the weary
Tackle neglected, forgotten landscapes
Allowing gardens to escape from uncertain fate
Through their astronomical fair for quality lawn care
Now we know how to DIY
Making us quicker, sleeker and faster
Masters of our grass and weed disaster
And in the end
Their wisdom and elbow grease
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Brought us all peace
Client: Thomasville Furniture
Peach cream crystal cheeks
With golden blonde hair
I tried not to stare
And imagine her bare
As she sat down
In that beautiful mahogany chair
But I could only direct my gaze
Down that beautiful frame
Originally they just sold chairs
Now ottomans, sectionals, and recliners
Are marked by Thomasvilles genuine care
Picked up a Thomasville chair of my own
I set down my body
And the comfort put me in the zone
While meticulously stitched leather upholstery
Hoisted me to new heights of ecstasy
Looking at that dcor
I could not believe
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One might find it a bore
It freed from my old chairs hell
And Ive never handled stress so well
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