ดร สุรอรรถ ศุภจัตุรัส ผูจ้ดั ...innovation 101...
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INNOVATION 101
ดร.สรอรรถ ศภจตรส
ผจดการฝายนวตกรรมเพอเศรษฐกจ
2Nov 22 2006
Managing R&D Projects
3Nov 22 2006
Creativity
4Nov 22 2006 4December 6, 2017
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6Nov 22 2006 6December 6, 2017
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‘Newness’
‘Knowledge’ ‘Creativity’‘Commercialization’
Definition of innovation
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Invention
(Creativity)Commercialization Diffusion
Innovation
Definition of innovation
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สงประดษฐ/งานวจย นวตกรรมเปนการคนพบหรอการสรางสรรคใหมๆ ผลตภณฑ/บรการ/กระบวนการใหม ทสรางคณคา
ส าหรบผบรโภค
ถกขบเคลอนดวยความอยากรหรอความสนใจ ถกขบเคลอนดวยการตองการสรางมลคาทผบรโภครบรหรอมความตองการ
นยามไดดวยความโดดเดน นยามไดดวยผลประโยชน
อยบนพนฐานของความรหรอวทยาศาสตร อยบนพนฐานของกลยทธ การตลาด การด าเนนงาน และเทคโนโลย
Invention vs. Innovation
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‘การวจย’ และ ‘นวตกรรม’
ใชเงน สรางความร
‘การวจย’
‘นวตกรรม’เปลยนความร เปนเงนทอง
Misunderstanding about innovation
Myths: INVENTION is innovation
accidental discovery
crisis
supplier
changes in environment
Misunderstanding about innovation
Myths: R&D is major source of innovation
changes in rules & regulations
Misunderstanding about innovation
Myths: Innovation associates with HIGH TECHNOLOGY
Misunderstanding about innovation
Myths: COPY & DEVELOPMENT destroys innovativeness
Misunderstanding about innovation
Myths: IPR can "protect" your innovation
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Sources of innovation
Individuals
Corporate undertaking
Users
Outsiders
Spillovers
Process needs
Smith, 2010
นวตกรรมผลตภณฑ นวตกรรมกระบวนการ
นวตกรรมบรการ นวตกรรมทางรปแบบธรกจ
ชนดของ “นวตกรรม”Types and characteristics of innovation
20Nov 22 2006
ไบโอเวกก: วตามนรวมจากผกเมองหนาว
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Service
Innovation
Product
Innovation
นวตกรรมบรการ
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Service Innovation
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Service Innovation
ทมา: Chesbrough, 2011
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Service Innovation
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Services are
processes
Services are
co-produced
by the customer
Services are
intangible
Services are
perishableServices cannot
be transported
Services are
produced and
consumed
simultaneously
Services are
heterogeneous
Characteristics of Services
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Innovation Process
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Innovation teamInnovation Process
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Innovation Process
Innovation process
Source : Tidd (2009)
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Innovation Process
• Technology push
• Demand process
Basic science
Design & Engineering
Manufacturing Marketing Sales
Market need Development Manufacturing Sales
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Open innovation
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Open innovation
ทมา: Chesbrough, 2009
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Close Innovation
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ทมา: Chesbrough, 2010
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Grand Challenges
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Megatrends2025
Digital Future
Entrepreneurship rising
Global marketplace
Urban world
Resourceful planet
Health reimagined
Megatrends 2025
Source: EYGM Limited (2015)
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1. Digital FutureTechnology is disrupting all areas of enterprise, driving myriad opportunities and challenges
Digital transformation is changing business models — including revenue models
Declining PC usage and increasing mobile deviceadoption is driving a “mobile first” world
Digital and robotic technologies will increasinglyaugment or replace workers
Workstyles and the means to engage talent arebecoming more agile in the digital world
Source: EYGM Limited (2015)
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2. Entrepreneurship risingEntrepreneurship around the world is growing, driving the need for more supportive
ecosystems
The face of entrepreneurship is increasingly young
The face of entrepreneurship is increasinglyfemale
Access to funding remains the biggest hurdle — a range of options is essentialSource: EYGM Limited (2015)
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3. Global marketplaceEconomic power continues to shift east and south, driving new patterns of trade and investment
Global economic power will continue shifting torapid-growth economies
The growing global middle class will
continue todrive the emergence of lucrative new markets
A “new knowledge world order” is emerging, withAsia as a hub
Source: EYGM Limited (2015)
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4. Urban worldEffective infrastructure investment and sound planning will make future cities competitive and resilient
Global cities will accrue greater economic power and affluence Demographic patterns will help steer thetrajectory of urban growth around the globe
Sustainable and resilient urbanization will beinstrumental to the world’s future prospects
Source: EYGM Limited (2015)
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5. Resourceful planetGrowing demand and shifting supply are driving innovation in the energy and resources space
Competition for limited resources will intensify
Water scarcity will challenge food and energy security
Climate change and extreme weather events willdemand proactive measures to adapt or developresiliency Source: EYGM Limited (2015)
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6. Health reimaginedTechnology and demographics converge to drive a once-in-a-lifetime
transformation
Health care will become more connected to daily life through the growth of mobile and social health solutions
Health care will become more connected to daily life through thegrowth of mobile and social health solutions
Cost, quality and access challenges will continueto spur health care reform initiatives
Source: EYGM Limited (2015)
INNOVATIONS
are CHANGINGTHE WORLD
great INNOVATIONS need
creative science andtechnology
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Managing R&D Projects
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Managing R&D Projects
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Innovation showcase
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คลกเพอแกไขลกษณะชอเรองตนแบบ
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คลกเพอแกไขลกษณะชอเรองตนแบบ
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คลกเพอแกไขลกษณะชอเรองตนแบบ
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คลกเพอแกไขลกษณะชอเรองตนแบบ
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คลกเพอแกไขลกษณะชอเรองตนแบบ
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คลกเพอแกไขลกษณะชอเรองตนแบบ
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คลกเพอแกไขลกษณะชอเรองตนแบบ
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คลกเพอแกไขลกษณะชอเรองตนแบบ
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คลกเพอแกไขลกษณะชอเรองตนแบบ
6363December 6, 2017
ฝายนวตกรรมเพอเศรษฐกจและสงคม
ส านกงานนวตกรรมแหงชาต (องคการมหาชน)
Email : open@nia.or.thTEL : 02 017 5555 ตอ 411
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