ดร สุรอรรถ ศุภจัตุรัส ผูจ้ดั ...innovation 101...

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INNOVATION 101

ดร.สรอรรถ ศภจตรส

ผจดการฝายนวตกรรมเพอเศรษฐกจ

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Managing R&D Projects

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Creativity

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‘Newness’

‘Knowledge’ ‘Creativity’‘Commercialization’

Definition of innovation

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Invention

(Creativity)Commercialization Diffusion

Innovation

Definition of innovation

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สงประดษฐ/งานวจย นวตกรรมเปนการคนพบหรอการสรางสรรคใหมๆ ผลตภณฑ/บรการ/กระบวนการใหม ทสรางคณคา

ส าหรบผบรโภค

ถกขบเคลอนดวยความอยากรหรอความสนใจ ถกขบเคลอนดวยการตองการสรางมลคาทผบรโภครบรหรอมความตองการ

นยามไดดวยความโดดเดน นยามไดดวยผลประโยชน

อยบนพนฐานของความรหรอวทยาศาสตร อยบนพนฐานของกลยทธ การตลาด การด าเนนงาน และเทคโนโลย

Invention vs. Innovation

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‘การวจย’ และ ‘นวตกรรม’

ใชเงน สรางความร

‘การวจย’

‘นวตกรรม’เปลยนความร เปนเงนทอง

Misunderstanding about innovation

Myths: INVENTION is innovation

accidental discovery

crisis

supplier

changes in environment


Myths: R&D is major source of innovation

changes in rules & regulations


Myths: Innovation associates with HIGH TECHNOLOGY


Myths: COPY & DEVELOPMENT destroys innovativeness


Myths: IPR can "protect" your innovation

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Sources of innovation

Individuals

Corporate undertaking

Users

Outsiders

Spillovers

Process needs

Smith, 2010

นวตกรรมผลตภณฑ นวตกรรมกระบวนการ

นวตกรรมบรการ นวตกรรมทางรปแบบธรกจ

ชนดของ “นวตกรรม”Types and characteristics of innovation

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ไบโอเวกก: วตามนรวมจากผกเมองหนาว

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Service

Innovation

Product

Innovation

นวตกรรมบรการ

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Service Innovation

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Service Innovation

ทมา: Chesbrough, 2011

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Service Innovation

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Services are

processes

Services are

co-produced

by the customer

Services are

intangible

Services are

perishableServices cannot

be transported

Services are

produced and

consumed

simultaneously

Services are

heterogeneous

Characteristics of Services

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Innovation Process

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Innovation teamInnovation Process

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Innovation Process

Innovation process

Source : Tidd (2009)

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Innovation Process

• Technology push

• Demand process

Basic science

Design & Engineering

Manufacturing Marketing Sales

Market need Development Manufacturing Sales

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Open innovation

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Open innovation


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Close Innovation

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Grand Challenges

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Megatrends2025

Digital Future

Entrepreneurship rising

Global marketplace

Urban world

Resourceful planet

Health reimagined

Megatrends 2025

Source: EYGM Limited (2015)

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1. Digital FutureTechnology is disrupting all areas of enterprise, driving myriad opportunities and challenges

Digital transformation is changing business models — including revenue models

Declining PC usage and increasing mobile deviceadoption is driving a “mobile first” world

Digital and robotic technologies will increasinglyaugment or replace workers

Workstyles and the means to engage talent arebecoming more agile in the digital world


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2. Entrepreneurship risingEntrepreneurship around the world is growing, driving the need for more supportive

ecosystems

The face of entrepreneurship is increasingly young

The face of entrepreneurship is increasinglyfemale

Access to funding remains the biggest hurdle — a range of options is essentialSource: EYGM Limited (2015)

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3. Global marketplaceEconomic power continues to shift east and south, driving new patterns of trade and investment

Global economic power will continue shifting torapid-growth economies

The growing global middle class will

continue todrive the emergence of lucrative new markets

A “new knowledge world order” is emerging, withAsia as a hub


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4. Urban worldEffective infrastructure investment and sound planning will make future cities competitive and resilient

Global cities will accrue greater economic power and affluence Demographic patterns will help steer thetrajectory of urban growth around the globe

Sustainable and resilient urbanization will beinstrumental to the world’s future prospects


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5. Resourceful planetGrowing demand and shifting supply are driving innovation in the energy and resources space

Competition for limited resources will intensify

Water scarcity will challenge food and energy security

Climate change and extreme weather events willdemand proactive measures to adapt or developresiliency Source: EYGM Limited (2015)

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6. Health reimaginedTechnology and demographics converge to drive a once-in-a-lifetime

transformation

Health care will become more connected to daily life through the growth of mobile and social health solutions

Health care will become more connected to daily life through thegrowth of mobile and social health solutions

Cost, quality and access challenges will continueto spur health care reform initiatives


INNOVATIONS

are CHANGINGTHE WORLD

great INNOVATIONS need

creative science andtechnology

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Innovation showcase

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คลกเพอแกไขลกษณะชอเรองตนแบบ

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ฝายนวตกรรมเพอเศรษฐกจและสงคม

ส านกงานนวตกรรมแหงชาต (องคการมหาชน)

Email : [email protected] : 02 017 5555 ตอ 411

ดร สุรอรรถ ศุภจัตุรัส ผูจ้ดั ...innovation 101...

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