2013 at&t cotton bowl foursquare marketing

2013 COTT

ON BOW

L

FOURSQUARE M

ARKETING

MA

T TH

EW

FO

NT

EN

OT

& M

I CH

AE

L LI C

AR

I ON

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LAS C

OLINAS -

IRVIN

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SI D

EN

TI A

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• Shopping• Dining• Residential• Social, Friendly

Marketing• Shake of Hand• Smiling ‘Thank You’

LAS COLINAS – IRVING (MACARTHUR BLVD.)

DALLAS –

WEST

END/VIC

TORY

PARK

E VE N

T AN

D A

T T RA

CT I O

N D

E S T I NAT I O

N.

• Night Life• Dining• Museums• Galleries• Event Potential

DALLAS – WEST END/VICTORY PARK

DALLAS – WEST END/VICTORY PARK

L OC

AT

I ON

BA

SE

D S

OC

I AL N

ET

WO

RK

• Different from Facebook ‘Check-ins’

• Designed for business marketing

• 20 million users• 1 million businesses• Linked to Facebook and

Twitter for mass marketing• Rewards your loyal

followers

WASHIN

GTON R

EDSKINS –

FOURSQUARE C

AMPAIG

N

RE

DS

KI N

S F

AN

S S

WE

EP

ST A

KE

S

• Rewarding fans for attending home games or watching the games

• Fans ‘Check-in’ at FedExField or participating businesses to enter a chance to win game tickets

• Foursquare made it a fun and simple way to reward fans

• Also set up away game rallies to get fans involved and get fans to ‘Check-in” at local businesses throughout Washington

1. Claim Location

2. Local Updates

3. Offer Specials

4. Add Tips

5. Create Page

6. Use Lists

7. Add Plugins

8. Enhance Events

9. Create Badges

10. Signage

EFFECTIVE FOURSQUARE MARKETING STEPS

• The Fan• Shooters• Boston’s• Dicks• Hooters• Hard Rock Café• Outback

Steakhouse

• American Airline Center

• World Aquarium• AmeriQuest

Field• AT&T Plaza• Dealey Plaza• Stock Yards• City Hall Plaza

FOURSQUARE PARTNERING LOCATIONS

REFERENCES• Hibbard, C. (2010, December 28). Washington redskins kick-

off foursquare to reward loyal fans. Social Media Examiner, Retrieved from http://www.socialmediaexaminer.com/washington-redskins-kick-off-foursquare-to-reward-loyal-fans/

• Honigman, B. (2012, November 8). 10 ways to market your business with foursquare. Social Media Examiner, Retrieved from http://www.socialmediaexaminer.com/foursquare-marketing-tips/