2013 at&t cotton bowl foursquare marketing
TRANSCRIPT
2013 COTT
ON BOW
L
FOURSQUARE M
ARKETING
MA
T TH
EW
FO
NT
EN
OT
& M
I CH
AE
L LI C
AR
I ON
E
LAS C
OLINAS -
IRVIN
G
RE
SI D
EN
TI A
L AN
D C
OM
ME
RC
I AL
• Shopping• Dining• Residential• Social, Friendly
Marketing• Shake of Hand• Smiling ‘Thank You’
LAS COLINAS – IRVING (MACARTHUR BLVD.)
DALLAS –
WEST
END/VIC
TORY
PARK
E VE N
T AN
D A
T T RA
CT I O
N D
E S T I NAT I O
N.
• Night Life• Dining• Museums• Galleries• Event Potential
DALLAS – WEST END/VICTORY PARK
DALLAS – WEST END/VICTORY PARK
L OC
AT
I ON
BA
SE
D S
OC
I AL N
ET
WO
RK
• Different from Facebook ‘Check-ins’
• Designed for business marketing
• 20 million users• 1 million businesses• Linked to Facebook and
Twitter for mass marketing• Rewards your loyal
followers
WASHIN
GTON R
EDSKINS –
FOURSQUARE C
AMPAIG
N
RE
DS
KI N
S F
AN
S S
WE
EP
ST A
KE
S
• Rewarding fans for attending home games or watching the games
• Fans ‘Check-in’ at FedExField or participating businesses to enter a chance to win game tickets
• Foursquare made it a fun and simple way to reward fans
• Also set up away game rallies to get fans involved and get fans to ‘Check-in” at local businesses throughout Washington
1. Claim Location
2. Local Updates
3. Offer Specials
4. Add Tips
5. Create Page
6. Use Lists
7. Add Plugins
8. Enhance Events
9. Create Badges
10. Signage
EFFECTIVE FOURSQUARE MARKETING STEPS
• The Fan• Shooters• Boston’s• Dicks• Hooters• Hard Rock Café• Outback
Steakhouse
• American Airline Center
• World Aquarium• AmeriQuest
Field• AT&T Plaza• Dealey Plaza• Stock Yards• City Hall Plaza
FOURSQUARE PARTNERING LOCATIONS
REFERENCES• Hibbard, C. (2010, December 28). Washington redskins kick-
off foursquare to reward loyal fans. Social Media Examiner, Retrieved from http://www.socialmediaexaminer.com/washington-redskins-kick-off-foursquare-to-reward-loyal-fans/
• Honigman, B. (2012, November 8). 10 ways to market your business with foursquare. Social Media Examiner, Retrieved from http://www.socialmediaexaminer.com/foursquare-marketing-tips/