1960s fashion marketing project

1960’s Visual TimelineBy Meghan Spezzano, Shay Cronin and Celine

Moules

Social and Cultural Conditions

1960- 1962“The British Invasion”

• The Beatles in 1960• The Rolling Stones in 1962

American Talents

• Bob Dylan 1961• The Beach Boys 1962• Janis Joplin 1966-1970

1967

• Haight-Ashbury, San Francisco became a duplicate of the Summer of Love.

• Flower power• Hippies

1969

• Woodstock music festival• Neil Armstrong stepped onto the moon

Other important events from the 60s

• Advanced science and technology really took off

• A sexual revolution took place with the birth control pill being introduced

ConservativeEarly 60’s

Late 60’s

Hair

Valentino Garavani

1960’s Valentino was born in

Italy, on May 11, 1932. He studied design in

Milan In 1950, Valentino went to

Paris, where he studied design at the Chambre Syndicale de la Couture Parisienne.

Valentino apprenticed under Vogherese designer Ernestina Salvadeo.

He returned to Italy in 1959, he opened his own fashion house in via Condotti in Rome.

“I know what women want,” he once said. “They

want to be beautiful.”-Valentino

"no colour" collection

Cliental Jacqueline Kennedy

developed an interest in the designer's work.

In 1964, Kennedy ordered six dresses in black and white, which she wore during the year following the assassination of her husband JFK

Linking the Valentino name to her own iconic status in the fashion world

Valentino also designed the dress that Kennedy wore when she wed Greek shipping magnate Aristotle Onassis in 1968.

sportswear with a touch of elegance

interchangeable clothing and accessories

Separate dressing, matching dresses jackets, wasp-waisted

dresses, blazers and battle

jackets, hooded blouson tops slinky jersey dresses.

Klein was also responsible for the designs of belts, chains, shoes and scarves.

Anne Klein & Co.

André Courréges The introduction of the mini-

skirt Introduced flat white boots,

metallic accents, and geometric cuts

British Vogue magazine declared 1964, "the year of Courreges

The technological advancements in synthetic materials which he incorporated in his work.

Perhaps his most famous contribution to fashion after the miniskirt itself was the “Courreges boot,” originally designed in 1963 and the entire 1964 spring collection.

Pierre Cardin French high fashion designer

best known for his geometric avant-garde designs.

stark tunics, goggles and helmets launched the Space Age look.

In 1966, when, after rounding “all the triplets in Paris” to be the models for its debut, Cardin released his first clothing line for children.

The 1960s also saw Cardin’s introduction of a new casual style of men’s dress clothing that had a major impact on the look of American and British menswear.